Data Cleansing Service
Clean data drives better decision-making.
Data cleansing is the process of identifying and removing duplicate, incorrect, corrupt or incomplete data from a data set. Removal of this data both improves the accuracy of your analytics and allows professional associations to make data-driven decisions with confidence.
The A2 approach to data cleansing
In many cases, associations aren’t sure where to start with data cleansing. They worry that their data isn’t clean or accurate enough to take action, but don’t want to run the risk of removing essential information.
Our data cleansing service lets you get the most from your data. From data duplication identification to email validation and data standardization, we’ve got clean data covered.
How data cleansing solutions work
While the volume and variety of your data inform the specific approach, four steps are common to data cleaning efforts.
First, data cleansing software is used to identify and remove duplicate or irrelevant observations. The observations often occur when new and old data sets are combined, or multiple data sets are merged.
Next is fixing structural errors and removing outliers. These errors may be mislabeled categories or inconsistent naming conventions, while outliers may be the result of improper data entry or misclassification.
The third step in data cleansing is dealing with missing data. Here, associations might choose to simply remove entries with missing data values or infer these values from complete data points.
Finally, data cleansing requires validation to ensure that changes made to data sets result in accurate, consistent and standardized outcomes.
Make the most of your data with services from A2
With A2, data cleansing is just the beginning. Equipped with clean data, our Acumen analytics software — purpose-built for professional associations — can help your organization understand how members are engaging with your community, learning platform, event platform and website.
Acumen Major Meetings, meanwhile, lets you drill down and discover actionable event data. From registrations to exhibits to sponsorships and attendance, Major Meetings can help optimize event experiences and improve business outcomes.
We’re also here to help if your association needs extended IT support. Our managed services team has the expertise and experience necessary to streamline systems integration, improve data architecture and implement cloud infrastructure.
Capture the power of clean data with Associated Analytics.
