You may have noticed references to “For the Love of Data” throughout our site. While we do have a lot of data geeks on our team, the rest of us love what data can do for organizations. We’re passionate about the insights it delivers. We get excited when we see analytics become part of the fabric of an organization. When we see associations start to truly transform the way they do business, that’s what genuinely inspires us.

Founded in 1999, we’ve been working with associations and their data for more than 20 years now. We started as a services company, then evolved into a product company when we recognized the majority of our customers were seeking the same thing— easy access to all their data to generate insights and make data-informed decisions. We launched our data analytics platform, Acumen, in 2018 and haven’t looked back!

You may have also noticed a lot of hearts throughout our site. Heart is at the core of who we are. We bring our hearts to work everyday as we work on behalf of our customers.

HEART is also the acronym of our core values and guides our actions every day.

Graphic of HEART acronym

We’re always looking for more heart at A2.