Membership Analytics

AcumenAI helps membership executives, directors, managers and staff make decisions based on membership data analytics, not intuition. With a single source of truth and complete view of your membership, you and your team can begin to take action to improve the member experience.

Grow your membership

The best way to inform your marketing strategy to prospective members is by using all the rich data you have from your current members. With AcumenAI membership dashboards, you can drill down into demographic data like job titles and functions to help you create member personas. You can use behavioral data to determine the type of content and messages that resonate with these demographics so you know exactly how to personalize your outreach and content based on persona.

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Boost your member engagement

AcumenAI’s engagement dashboard provides associations with meaningful engagement scores based on how they interact with you across all your important touch points. This includes membership, community interactions, event attendance, email data, product purchases and more. With this holistic view, you can start to understand the characteristics of the most and least engaged members and which activities lead to higher engagement. You can also compare engagement behaviors and monitor trends by segment, start to build segmented lists, view engagement scores over time and uncover trending activities.

Increase your member retention

With AcumenAI membership dashboards, associations can start to view retention rates at a granular level like member type, education level, job function and more. This added layer can help uncover member segments that have lower than average retention rates. In addition, our membership predictive dashboard categorizes your members from Very Likely to Least Likely to Renew so you know exactly where to focus your resources for renewal campaigns. You can even easily view the number of drops, joins, renewals and reinstatements all in one place.

Ebook - 6 Steps to Better Member Retention

Learn a data-informed approach to improving member retention.

Senior Business Analyst for the Ambulatory Surgery Center Association (ASCA) talks about how AcumenAI has helped her association.

Improve your member experience

AcumenAI gives associations the ability to track members by type, analyze membership by demographics like age, gender or job title, and combine membership data with purchases and other engagement behaviors. By having all this data in one place, you can easily analyze content consumption, product usage, community trending topics, member feedback and more, so you can offer members exactly what you know they want, not what you think they want.

Start using your data to optimize your membership journey.