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Business Intelligence Built for Associations

All your organization’s data in one place, without the hassle.

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Introducing Acumen

Acumen brings together disparate data sources into a centralized platform for analytics and business intelligence.

Pre-Built Integrations

Integrates with all major source providers for associations

Stunning Visualizations

Built on industry leading technology Microsoft Power BI for visualizations

Industry Leading Technology

Built on leading technology for cloud data infrastructure, Amazon Redshift and Amazon S3

Software + Services

Acumen Software

Acumen is a software as a service (SaaS) platform that’s easy to get started and easy to maintain. We’ve pre-built integrations with leading AMS providers and other key data sources.

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Experts in Data Analytics

We provide services to support product adoption and analytics success. When you implement Acumen, you will get guided support and best practice methodologies.

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Preferred Platform for Association Leaders

Since starting this partnership with A2, we’ve aimed to make data analysis top of mind for associations. Don’t solve just one data problem—let’s get as much data as we can into this warehouse so we can continuously solve problems.

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A2 kept us on course and Acumen is incredibly easy to use, intuitive and allows me to get the answers I need within minutes with the click of a few buttons.

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We’re now beginning to use data to drive business decisions to inform when we create new programs, when we sunset old programs, and helping us segment our marketing.

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Featured Resources

Overview Video

Watch this quick video to see how associations leverage Acumen.

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Ultimate Guide to Data Governance

Get best practices and strategies for data governance.

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Acumen is Built for You

Acumen has solutions for everyone in your association.

For Executives

Insights to drive strategy and decision-making

For Membership and Marketing

Insights to increase membership, grow revenue, and lower costs

For Events

Insights to increase event attendance, optimize experience, and lower costs

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Making sense of your data shouldn’t be hard.

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