Business Intelligence Built for Associations
All your organization’s data in one place, without the hassle.
How to Use Your Member Engagement Scores
Acumen brings together disparate data sources into a centralized platform for analytics and business intelligence.
Integrates with all major source providers for associations
Built on industry leading technology Microsoft Power BI for visualizations
Industry Leading Technology
Built on leading technology for cloud data infrastructure, Amazon Redshift and Amazon S3
Software + Services
Acumen is a software as a service (SaaS) platform that’s easy to get started and easy to maintain. We’ve pre-built integrations with leading AMS providers and other key data sources.
Experts in Data Analytics
We provide services to support product adoption and analytics success. When you implement Acumen, you will get guided support and best practice methodologies.
Preferred Platform for Association Leaders
Since starting this partnership with A2, we’ve aimed to make data analysis top of mind for associations. Don’t solve just one data problem—let’s get as much data as we can into this warehouse so we can continuously solve problems.
A2 kept us on course and Acumen is incredibly easy to use, intuitive and allows me to get the answers I need within minutes with the click of a few buttons.
We’re now beginning to use data to drive business decisions to inform when we create new programs, when we sunset old programs, and helping us segment our marketing.
Watch this quick video to see how associations leverage Acumen.
Ultimate Guide to Data Governance
Get best practices and strategies for data governance.
Acumen is Built for You
Acumen has solutions for everyone in your association.
Insights to drive strategy and decision-making
For Membership and Marketing
Insights to increase membership, grow revenue, and lower costs
Insights to increase event attendance, optimize experience, and lower costs