Leverage profile, behavior, and engagement data all in one place so you can easily create more segmented lists, personalized content and targeted marketing campaigns. Acumen integrates with all your common marketing automation, email and web tools. The GA4 web analytics dashboard aggregates all your website traffic data into meaningful summary levels including anonymous visitors and known users linked to member and customer records. The Pulse Dashboard provides a snapshot view of how marketing programs are doing that you can share with senior leadership.

With Acumen, you can keep track of how your products and services are doing by type, category and subcategory. We aggregate data from your AMS orders and other sources with sales transactions and provide interactive visualizations to make it easy to see how everything is performing. We offer high-level snapshots for senior leadership and mid-level summaries of purchaser demographics, details on top purchasers, and user demographics for creating targeted lists.

Acumen is a software-as-a-service platform solution built using two of the most powerful and well-resourced platforms, Microsoft Power BI and Amazon Web Services. We use hundreds of pre-built integrations into associations’ most commonly-used tech systems to pull all your data together into one place. Once your data is aggregated into our data lake, you have access to hundreds of dashboards and visualizations with just the click of a button. If the dashboards spur additional questions, you can dive deeper into the data using various filters. With single sign-on and a modern user interface, anyone at your association can easily access and navigate Acumen to uncover insights and take action. Our customers find that Acumen helps break down silos so that all areas, including executives, membership, marketing, events, community, learning and technology, start using data to make better decisions together.