Acumen helps association executives see a snapshot of your important KPIs – membership, events, sales, web traffic, community, and more—all in one dashboard. With this information always at your fingertips, you can easily share performance with your board and ensure your KPIs are aligned to your strategy and goals.
Move from intuition to data-driven decision-making
Moving away from decisions based on instinct or the dreaded “we’ve always done it that way” is harder than most people think. Make it easier by using data to back up difficult recommendations like sunsetting products. Traditional post-event satisfaction surveys are a good place to start, but don’t stop there. It’s just a one-dimensional perspective.
Take your analysis a step further —consider whether one particular product leads to other product sales, higher engagement scores or improved retention.
Instead of just encouraging teamwork, give them a tool that drives them in that direction
The events team sees that first-time attendee rates are much higher for active community members—so they ask the community manager what’s driving engagement. Together, they ask membership to brainstorm ways to encourage community engagement during onboarding. Then everyone wants to talk to the learning team because they could see that members who complete two specific classes tend to buy more products and renew at higher rates.
