Event Overview Acumen

Acumen Events helps event teams make data-informed decisions to improve event performance with comprehensive data, KPIs and built-in analyses. With a complete, consolidated view of registrations, attendee demographics, behaviors and more, you can start to optimize your event revenue and attendee experience.

Increase event attendance and engagement

By pulling in data from all your event and registration systems into one place, Acumen provides current and historical data on your event registrations and sales. Use historical behavior, transactions, engagement data and predictive models to make informed and confident decisions about your marketing and engagement efforts to boost attendance.

Graphic of a virtual conference, where multiple people's video feeds are showing

Learn how to use data to increase your event revenue with this blog post.

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Mark Soticheck

“We made one decision that largely affected our customer experience and significantly reduced our live seminar programs (25%); however, our margin increased by over 30% and added $400K to our bottom line.”

Mark Soticheck, COO, North Carolina Association of CPAs (NCACPA)

Predict event attendance

Acumen’s predictive attendance model assigns prospective attendees a score based on how likely they are to attend your events. You can drill down into demographics and behaviors that correlate with their likelihood to attend. Optimize limited resources by focusing on groups who can be influenced to attend the event, using data to create specific messages for each segment.

Identify virtual-only member segments