For the Love of Data
Our love of data and the powerful insights it unleashes drove us to create Acumen, a data analytics software tool built exclusively for associations. Hundreds of pre-built integrations into the most commonly used association tech systems make it the industry’s go-to analytics choice.
With Acumen, associations get a single source of truth for your data with a full 360-degree view of your members’ activity.
A true 360-degree view of your members
Finally understand all the ways your members are engaging with you — whether in your community, learning platform, event platform, website or any other systems. With this the level of engagement insight provided by our data analytics software, you can determine your most – and least – engaged members and take action.
A trusted source of data
Acumen analytics platform brings together all of your data in one place for easy access and analysis. Centralized data solves a big challenge facing many associations today—which of my systems should I trust when it comes time to report on my key performance metrics. At last, no more disagreements about whose data is right.
Understand your member needs in the moment
Acumen provides insights into member activities as they’re happening, not after the fact. Instead of waiting for a monthly or quarterly report to tell you what happened in the past, Acumen enables you to identify important trends and take action on them while you still have time to alter an outcome.
If you notice a certain member segment is renewing at a lower than usual rate, you can identify other members of that same segment and take quick action.
“They don’t feel like a vendor, they feel like part of our strategy. Part of our strategic team that helps us move forward.”
Empower your team with critical data to make decisions
Acumen gets data into the hands of those who need it, providing dashboards, visualizations and the tools needed to easily slice and dice data with just a few clicks. Team members finally have access to data— when they need it—to do their jobs.
Predict renewals and event attendees
Think about what your association would do if it could predict which members were most least likely not to renew or which members were not likely to attend your upcoming annual meeting. That’s the power of Acumen’s predictive analytics. Our Major Meetings platform helps your event team make strategic decisions using historical and near-real-time data.
See How Acumen Can Help You
Acumen uniquely provides value across all parts of your association. Our data analytics platform provides the tools and visualizations you need to put your data to good use. This data analytics product for associations delivers insights to help enhance the member experience, improve member retention and increase member engagement.