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Keep It Clean: Harness the Power of Gold Standard Data Hygiene
December 11, 2017 @ 3:00 pm - 5:00 pm
According to IBM’s “Extracting Business Value from the 4 V’s of Big Data”, poor data quality costs the US economy a staggering $3.1 trillion per year. With data now being consumed and generated in unprecedented amounts, the importance of treating data as an asset has never been stronger. Associations especially need to have clean (and connected) data in order to stay relevant in a world where competition in providing content, networking and education threatens existing association business models. Now is the best time to use data and analytics for a strategic and competitive advantage – and it starts by treating data as an asset. This enables fact-based decisions that build stronger relationships with members and makes it possible to have meaningful KPIs for monitoring performance. So how do you keep your data clean and what does the term “Data Governance” really mean?
We’ll share a Data Analytics Maturity Model specifically designed for associations and nonprofits that will help you:
• Evaluate the level of your organization’s data capabilities and the action steps you can take to move to the next level of data analytics maturity
• Develop a strategic framework for data management to prioritize your data integrity needs and identify measures of success.
• Maintain and enhance your data by establishing policies, processes, and tools for data collection and cleanup.
• Understand, develop and implement meaningful Key Performance Indicators (KPIs)
Julie Sciullo, COO – Association Analytics
Sean Hewitt, Director, Data Governance – Association Analytics
Adam Rosenbaum, Director of Information Systems – Council for Advancement and Support of Education
*This preconference workshop open to all full conference meeting registrations. Requires a separate registration fee.
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