Arlington, VA – April 6, 2022  – Association Analytics, the leading provider of business intelligence and data analytics to the association industry, announces Acumen Major Meetings to improve conference and trade show performance with actionable data on exhibitors, sponsors and attendees all in one place.

Event professionals increasingly rely on best-of-breed software platforms to help them do their job – systems for event registration, exhibit and sponsorship sales, floor plan management, email, abstract management, lead retrieval, and mobile engagement, to name a few. They also now have two years of virtual and hybrid data to help inform their event strategy in 2022 and beyond.

“We recognized that event producers – whether for-profit or within associations – have the same need as users of our flagship product, Acumen,” said Mark Lowry, President and Chief Revenue Officer. “They have data in a variety of systems that are often not integrated, making it difficult to gain insights to help them execute a successful event. Equally important right now is unlocking and gaining insights from all of the virtual event platforms they’ve used during the pandemic. That data should be put to use before it gets stale,” continued Lowry.

Acumen Major Meetings includes pre-built integrations into the event industry’s leading systems, as well as pre-built dashboards with the key performance indicators used most frequently by event professionals.

“Insights from looking at data across all platforms can drive registrations through more targeted marketing while also creating a better event experience by using data to inform the event and content strategy. The ability to easily compare important metrics like days out analysis from one year to the next also helps event professionals develop tactics and strategies to drive event performance,” concluded Lowry.

About Association Analytics
Founded in 1999, Association Analytics (A2) has been working with associations and their data for more than 20 years. Our analytics platform, Acumen, brings together all of an association’s data in one place to visualize, analyze and take action. It’s our love of data that really sets us apart as a company. It’s not just the data we love, it’s the insights it delivers to organizations to help them operate more effectively. We put our heart into everything we do – whether it’s our individual jobs, the way we treat our clients or the way we treat one another. It’s that unique combination of data and love that animates us as a company and makes it a great place to work. To learn more about Association Analytics and Acumen Major Meetings, visit