Archive for Past Events

2017 ASAE Tech Conference Recap

The 2017 ASAE Tech Conference was yet another stellar event. Thank you to the entire ASAE team who managed the show—making it a wonderful experience for us to both participate and contribute. Some were there to learn, others to show and some just for fun! We were there for all three! 

Aside from exhibiting, we offered attendees the opportunity to get their DAMM (Data Analytics Maturity Model) Score at our booth,presented with clients at three different sessions and held a dinner at Voltaggio Brothers Steak House.

 

Speaking at the 2018 ASAE Technology Conference

Digital Convergence: Data Strategy

Our friends at Community Brands asked us to co-present a segment with Sigmund VanDamme during the Digital Convergence pre-conference workshop they hosted in conjunction with ASAE. We shared 5 areas that associations can assess as part of the Data Analytics Maturity Model (DAMM).

Keep It Clean: Harness the Power of Gold Standard Data Hygiene

Another pre-conference session was co-presented by our own Julie Sciullo and Sean Hewitt along with Adam Rosenbaum from CASE. This session was about developing meaningful KPIs to get more from data analytics.

Turbo Charge your Analytics with Agile Data Warehousing

Lastly, I co-presented a session with Ric Camacho from Specialty Food Association Inc. where we took a look at how the Specialty Food Association went from 0 to 60 in record time using a practical approach to bring useful data to their team in order to make decisions.

How ASAE Uses Data Analytics & Visualizations

During the opening keynote to the conference ASAE CIO Reggie Henry revealed a look at a real-time dashboard we helped create. This tool is incredibly powerful with data being pulled from multiple data sources including much of it from ASAE’s Collaborate community powered by Higher Logic.

 

 

Why is this so powerful? Simply put, it helps ASAE know and understand what members are talking about.

For example, the word cloud you see here is dynamic and has a drill-down capability that changes with the most relevant topics for the community.

On the top right, you can see a certain member type. On the bottom right, you can see member years. This is helpful, for example, if you’d like to filter all the “new” members to find out what they’re interested in topic wise based on community discussions.

 

 

This next image of the dashboard provides an overview, so you can see what different users have been doing. You’re able to see what prospects or former members have been doing in order to get a sense for the engagement level of these two different groups. Then you can drill down to see exactly why on is more engaged over another—pinpointing which ones are at risk and if something can be done to prevent decreased engagement.

These examples just scratch the surface regarding how the data captured in key systems can be visualized, analyzed, and then inform key discussions within an association.

Thank you to Reggie Henry for sharing the dashboard with attendees and also Andy Steggles at Higher Logic for sharing the dashboard during his session titled 5 Keys to Disrupting Member Engagement, Improving Satisfaction and Growing Retention. We’re proud of the work that’s been down and even more excited about the impact it can have on associations who begin to harness data in this manner.

Dinner at Voltaggio Brothers Steak House

Rounding out the conference, we had a intimate dinner with some clients at the wonderful Voltaggio Brothers Steak House inside MGM National Harbor. It was a treat to spend quality time with great people! The conversation was an enjoyable mix of personal and business oriented topics—something we look forward to at events such as these.

 

Learn More

To learn more about DAMM (Data Analytics Maturity Model) for Associations or dashboards driven from multiple data sources—contact us . You can also stay up-to-date on the latest content we’re sharing each month by signing up for our monthly newsletter.

 

 

Serve Your Association Customers Better Through Customer Journey Analytics

We recently hosted our quarterly Association Analytics Network meeting on October 3, 2017 at the American Society of Association Executives (ASAE) where we discussed how to best serve your association customers. We also shared new ideas and best practices in the area of customer journey analytics.

Joining us for lunch, networking, and thought-provoking discussions were some of our clients and invited guests. Here’s a high-level summary of topics we covered during this enjoyable afternoon meeting.

The Customer Journey

A customer journey is a set of interactions a customer has with a brand. It begins when they become aware of your service. Touchpoints are all of the ways the customer interacts with your brand via different channels. They are specific interactions from a customer-centric view and can be numerous depending upon the channel. For example, online advertising, social media, direct emails, press releases, and event evaluations are all examples of touchpoints. However, a holistic view of the journey needs to be considered. Focusing on only a few touchpoints decreases the importance of others.

Brand experiences happen over time. Therefore, it’s important to carefully manage each point of interaction, as the customer journey crosses multiple channels and business functions. Understanding your customer’s journey begins with customer journey analytics.

Data Augmentation

Understanding your customers allows you to serve them better. Data augmentation adds information from both internal and external sources, improving your base data. Knowing how to use the data you collect is important. How to augment your data is a process in itself.

First identify gaps in your current data—such as demographic and psychographic information. Then identify where to obtain missing and supplemental data. Sources can include internal surveys and free data like a recent census information found at Census.gov. Additionally, you can purchase data from sources such as Acxiom, Merkle, Thomon Reuters Eikon, and FICO. This type of data is often useful for marketing purposes. Lastly, defining how the data will be used ensures it is collected properly and is usable.

Data Priorities

During this year’s ASAE Annual Meeting in Toronto, we conducted a live poll of our audience during our session about Business Analytics Projects and Initiatives and what we discovered was surprising. Although these findings are from polling the attendees of one session—based on over a decade of experience we find these statistics to be representative of what we find at most associations.

Here are the 6 surprise findings that can help your association become data guided.

  • Data isn’t easily available in one centralized location.
  • Business staff doesn’t have the tools to easily access data.
  • We don’t use visualization tools to understand our data.
  • We don’t use data to effectively segment and target marketing.
  • Data is recognized as an asset and analytics is seen as critical to success.
  • Data analytics has the support of the CEO and board.

Data Governance

Having a sustainable data governance program will position your association for success.

In simplified terms, you want to:

Data Governance is essentially people, policy, procedures, and a plan of action. To implement, you will need to form a team, define the process, identify priorities, create a policy, and then develop a plan. Data must be recognized as an enterprise asset used to achieve strategic and operational goals.

When getting started with data governance for associations it’s essential to maintain and leverage one of your association’s most valuable assets – your data. Your customers and your association will be served well with the initiation and execution of a data governance program.

If you’d like to learn more about creating amazing association customers and receive an invite to our next quarterly Association Analytics Network meeting—sign-up for our monthly email newsletter.

Association Analytics Network Launches!

The first meeting of the Association Analytics Network, sponsored by DSK Solutions and held at ASAE, 1575 I Street, NW, Washington DC was held on Friday, December 11, 2015, from 10 am – 2 pm.  The focus of the meeting was an open conversation about the current state of association analytics and best practices for adoption.
 Agenda:

  • Welcome and Introductions – Debbie King, CEO, DSK
  • Association Analytics: State of the Art and the Future – Reggie Henry, CIO, ASAE
  • Association Stories (short presentations) – Debbie Herrin, OSA; Karine Blaufuss, AGU; David Stephenson, Worldwide ERC
  • Working Lunch
  • Open discussions/Networking

 Discussion Topics

  • What’s working
  • What’s not
  • How to encourage the analytical mindset
  • Adoption acceleration strategies
  • Key Performance Indicators/What to measure
  • What’s next

Key Benefits:

  • Ideas and feedback from peers in an informal environment
  • Network with others association analytics leaders
  • Concrete suggestions to improve your analytics operations
  • Stimulating conversations, good company, free lunch!

 Next Meeting:
The next meeting is scheduled for the week of March 21, 2016.
 

APTIFY USERS CONFERENCE- October 18–21, 2015- Denver, Colorado

Data to the People
Data is essential to making decisions, but it’s really the people with vision and insight who decide what to measure and take action on the results. Hear how the American Society of Association Executives is using the power of data discovery and data visualization to shift the culture to embrace evidence-based decision making. Learn how to get started and what questions to ask.  Walk away with a new appreciation of the power of your data to tell a story and the importance of communicating that story to others.
Speakers:
Debbie King, PMP, MCITP, CSM, CEO, DSK Solutions, Inc.
Christin Berry, CAE , Sr. Director, Business Analytics, ASAE: The Center for Association Leadership
 
Scheduled Time: Wednesday, October 21, 8:30am
Session Length: 75 minutes
More Information

Employer Associations of America (EAA) Fall CEO Conference Sept. 15 in Asheville, NC

Employer Associations of America (EAA) Fall CEO Conference     Grand Bohemian Hotel, Asheville, NC
How Leaders use Data Analytics to Make Better Business Decisions  Tuesday Sept. 15 from 1:00-2:30
The evidence is clear: decisions based on data tend to be better decisions. However making decisions based on data requires leaders with vision and insight to ask the right questions. Is your association harnessing the power of your data to make better business decisions? Your data is telling a story and once you understand the story it’s telling, you can change the ending! Learn how the associations are transforming the culture of their organizations by enabling staff to have a “conversation with data” resulting in better business decisions. Walk away with a clear understanding about why your data is an asset and how you can use it to mitigate risk and take advantage of market opportunities by understanding member engagement, retention, meeting attendance and more. We’ll describe how to use data to analyze what happened and why, demonstrate the importance of modern data visualization advancements and demystify the hype around Big Data.
Speaker:
Debbie King, PMP, MCITP, CSM, CEO, DSK Solutions, Inc.

2015 Finance, HR & Business Operations Conference (FHRBOC) June 4-5 at the Washington Convention Center

How Leaders use Data Analytics and Visualizations to Make Better Business Decisions  Thursday, 6/4 at 10:15 a.m.

The evidence is clear: decisions based on data tend to be better decisions. Is your association harnessing the power of your data to make better business decisions? Your data is telling a story and once you understand the story it’s telling, you can change the ending! Learn how the North Carolina Association of CPA’s (NCACPA) has transformed the culture of their organization by enabling staff to have a “conversation with data” resulting in better business decisions. Walk away with a clear understanding about why your data is an asset and how you can use it to mitigate risk and take advantage of market opportunities by understanding member engagement, retention, meeting attendance and more. We’ll describe how to use data to analyze what happened and why, and how to use predictive analytics to create advance your mission. Conference details here.
Learning Objectives/Key Takeaways:
How to get started with business intelligence and data analytics
A 5 step process for data analytics: Scope, Collect, Clean, Analyze and Communicate
Practical examples and live interactive demonstrations of dashboards, data mining and predictive analytics
How to shift the culture of your organization to embrace data as an asset and overcome the barriers to adoption
Who should attend?  
Business leaders and managers. C-suite and directors who need to use data to make decisions. This will be an engaging session, including audience polling, with compelling visuals and live dashboard demonstrations that are relevant to association business leaders.
Speakers:
Nikki Vann, Director of Finance & Administration for the North Carolina Association of CPAs.
Debbie King, PMP, MCITP, CSM, CEO, DSK Solutions, Inc.

Data on a Mission Webinar April 21 from 10:30-11:30am ET

Data on a Mission Webinar 4/21/15
 

Data on a Mission Webinar April 21 from 10:30-11:30am ET Register here

Learn how two associations improved their business decisions and reduced their workload by understanding their member data and trends. Walk away with a clear understanding about how you can use visual data to take advantage of market opportunities for member engagement, retention, meeting attendance, and more. We’ll describe how to use data, to analyze what happened and why, and how to leverage predictive analytics to advance your association’s mission.
Key Takeaways:

  • How to get started with data analytics and overcome barriers to adoption
  • Building a culture of trust and analytical thinking
  • Practical examples and live interactive demonstrations of dashboards, data mining and predictive analytics

Debbie King, CEO DSK Solutions, Inc.
Nikki Vann, CPA, CAE, North Carolina Association of CPAs
Karine S. Blaufuss, CAE, American Geophysical Union

2015 ASAE Annual Meeting & Exposition taking place August 8-11 in Detroit, MI.

Data to the People Monday, Aug 10 9:00 – 10:00 a.m.
Data is essential to making decisions, but even the most complex analytics require humans with vision and insight to guide the process. Hear how the American Geophysical Union and the City of Detroit are each using the power of data mining and data visualization to transform and grow. Walk away with a new appreciation of the power of your data to tell a story and the importance of communicating that story to others. Conference details here.
Speakers:
Debbie King, PMP, MCITP, CSM, CEO, DSK Solutions, Inc.
Frank Krause, CAE, MBA, COO, American Geophysical Union

SRRC Spring 2015 Conference “MARCH MADNESS” March 19 & 20 Deerfield Beach, Florida

Shoot to Score! Harnessing The Power of Data in Your Mobility Program Thursday, March 19  1:30 – 2:30
Learn about the power of data, how data can and should be used to tell your story, and how it’s all within our reach. You don’t need a PhD. in Data Analytics to harness the power of the data that is available to you. This high energy session will show you how impactful data can be when visualized. Debbie King of DSK Solutions will help de-mystify some of the Big Data jargon and give you great insight into what smart utilization of data can mean to your organization – and your career! Southeastern Regional Relocation Conference details here
Speaker: Debbie King, PMP, MCITP, CSM, CEO, DSK Solutions, Inc.