Blog

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

Sharing Our Love of Data

First and foremost, in 2022, we invested heavily in sharing our love of data with the association world. We continued our A2 webinar series, Analytics in Action, co-hosted webinars with other leading industry partners, spoke at association conferences all over the country and created tons of educational reading materials for association professionals.

• 20 webinars – check out our 3 most popular of 2022:

• • Analytics in Action: ‘Tis the Season for Member Retention
  • Analytics in Action: Everything You Want to Know About Engagement Scoring
  • Take Charge of Your Content: Know What You Have and How to Improve It

• 11 blogs – subscribe to our blog and check out our 3 most popular of 2022:

• • Top 10 Analytics Quick Wins
  • How to Make Analytics a Priority – Finally!
  • Your AMS Wasn’t Designed for That

• 25+ speaking sessions at in-person and virtual conferences for ASAE, CSAE, .orgCommunity, Association Forum, NiUG, US Transactions Corp and many more

• 5 major educational resources published:

• • Data Analytics Maturity Model (DAMM) – 10-minute assessment that will uncover your association’s analytics maturity stage, show you how you compare to others and provide a custom report with recommendations on moving to the next level
  • Getting Started with Member Engagement Scoring Guide