Acumen’s predictive attendance model assigns prospective attendees a score based on how likely they are to attend your events. You can drill down into demographics and behaviors that correlate with their likelihood to attend. Optimize limited resources by focusing on groups who can be influenced to attend the event, using data to create specific messages for each segment. 

With meeting overlap visualizations, use Acumen’s event data analysis to identify which of your members engage only with your virtual programming. For many associations, this is an underserved member segment that may never attend your in-person events. Providing them with an unmet member need (virtual event), coupled with the decreased overhead for virtual courses, gives you the opportunity for new, profitable revenue, often measured in tens to hundreds of thousands of dollars.

Easily compare key metrics including registrations, sales and cancellations to previous years. Sort by key demographics, fee and registration types. Target specific time periods to understand the effectiveness of your promotions and marketing campaigns. Find which audience segments are dragging your numbers down or boosting your numbers up and take action based on those insights. For large-scale conferences and expos, check out Acumen Major Meetings.

Gathering all your event data and analytics in one place enables you to dive in easily and get the insights you need immediately, without manual, time-consuming work for analysts. Event leaders can use performance metrics to inform tactics, strategies, and investments that affect overall event revenue.