This guide will walk you through a framework for thinking about analytics and show you how to use it to discover powerful, hidden insights that will help move your association forward. By the time you’re through it, we hope you’ll join us in our data-loving state of mind!

Topics we’ll tackle in this guide:

• Use a single source of truth to align data with your goals
• Don’t let your fear of dirty data delay analytics
• Increase your membership renewals
• Use engagement scores to point members in the right direction
• Know which products and services to sunset
• Increase your event attendance
• Prioritize the content you produce for members
• Use unstructured data to give members what they want