Acumen – Understand. Interpret. Act.

Acumen helps association professionals leverage their data for better, more confident decisions.


Our hassle-free, hosted analytics platform means you don’t need IT to run reports. Acumen is intuitive and easy-to-use with out-of-box reports & visualizations that encourage cross-staff adoption. Our flexible design allows you to choose the right modules for your association and built-in integrations with leading AMS, LMS, email, and finance platforms deliver integrated data at your fingertips.

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Core Features

• Comprehensive hosted solution (hassle-free)
Our hassle-free, hosted platform means that you don’t need IT to manage the platform or run reports. We handle everything so you can focus on what counts, analyzing data and making better decisions.

• Intuitive, self-service visual analytics
Easy-to-use visual analytics allow you (and the entire organization) to adopt and easily use the platform. Acumen is designed for business people, not just data wonks (although we love them too!).

• Baseline visualizations included
We built Acumen with out-of-box, baseline visualizations that address the most common association business challenges – so you’re not starting from scratch. These best practices in reporting and visualizations are based on our years of experience and requirements gathering.

• Modular approach by business area
From membership to events to email marketing, our modular approach allows you to implement the most valuable business areas for your association. Additional models can be added quickly and cost effectively at any time.

• Built-In integrations with leading source systems
Acumen comes with standard integrations with leading AMS, event registration and management, email and marketing automation, and finance platforms to streamline installation and setup. If its not in our current library, no problem! Our engineers can develop the required connectors during implementation.

• Dimensional data model for easy extensibility
Acumen is designed using a dimensional data model so its easy to integrate additional data sources, Our software is designed so that it’s easy to add additional data sources. No customizations required.

Core Benefits

• Make better decisions, faster.
When your data is accurate, consistent, current and integrated you feel better about the decisions you’re making. With Acumen interactive visualizations replace static reports and spreadsheets and your data is optimized for analysis, not storage.

• Enhance member experience
Acumen provides a 360 degree view of your members allowing you to deliver targeted, relevant, and timely member communications. Product, service, and content offerings are all aligned with members preferences, enhancing the member experience.

• Improve staff efficiency
Acumen liberates you from manual data management. You’ll benefit from making changes and asking new questions in real-time, reducing errors and inconsistency in your data, and receiving current numbers on-demand.

• Increase revenue
Increase member conversions to your association through segmentation and targeted marketing. Offer more relevant content and communicate effectively with attendees to drive attendance through the roof at your next meeting.

Optional Features



-Finance Forecasting

-Advanced Web Analytics (Website)

-Education/Certification (LMS)




-Abstract Submission

-Awards and Honors



-Predictive Models

-Market Basket Analysis

-Market Research

-Additional Data Source