That’s just the start of our expertise. We’re proud of the leadership team we’ve assembled. It’s the right combination of experiences to ensure our customers are set up for success.
Alex DeBarr
CHIEF EXECUTIVE OFFICER
CHIEF EXECUTIVE OFFICER
Alex DeBarr joined Association Analytics as an Advisor in November 2024 and took over as CEO in early January 2025. Initially, his primary focus will be on improving customer satisfaction through more effective and efficient operations and execution, improving the A2 platform of offerings and continuing A2’s active role in the association marketplace.
Julie Sciullo
CHIEF VISIONARY OFFICER
CHIEF VISIONARY OFFICER
Julie is Chief Visionary Officer of Association Analytics and Founder of Acumen. Under Julie’s leadership, Acumen is the #1 provider of data and analytics software to the association community. In her role, and through the introduction of Acumen, she has set out to change the way associations do business by giving them the ability to use data to make decisions with confidence and leverage insights that drive engagement and profitability.
Matt Lesnak, PMP
SVP, PRODUCT DEVELOPMENT & TECHNOLOGY
SVP, PRODUCT DEVELOPMENT & TECHNOLOGY
Matt led the creation of Acumen and leads the development of a breadth of Association Analytics technologies. These innovations include the extensible data architecture designed specifically for associations, integrations with industry-leading source systems, the Amazon Web Services (AWS), Microsoft Azure, and advanced analytics solutions involving recommendation engines, natural language processing, and various predictive models.
Bill Conforti, PMP, CSM
SVP, STRATEGY & SOLUTIONS
SVP, STRATEGY & SOLUTIONS
Bill has more than 20 years of experience in software products and services with experience ranging from strategy, operations, consulting, business development, human resources, and program management. As Senior Vice President of Strategy & Solutions at Association Analytics, Bill is a hands-on executive working across departments to support sales, development, continuous improvement, and delivery of our products and services to provide the best value and customer experience.