The best way to inform your marketing strategy to prospective members is by using all the rich data you have from your current members. With Acumen membership dashboards, you can drill down into demographic data like job titles and functions to help you create member personas. You can use behavioral data to determine the type of content and messages that resonate with these demographics so you know exactly how to personalize your outreach and content based on persona.

Acumen’s engagement dashboard provides associations with meaningful engagement scores based on how they interact with you across all your important touch points. This includes membership, community interactions, event attendance, email data, product purchases and more. With this holistic view, you can start to understand the characteristics of the most and least engaged members and which activities lead to higher engagement. You can also compare engagement behaviors and monitor trends by segment, start to build segmented lists, view engagement scores over time and uncover trending activities.

Acumen gives associations the ability to track members by type, analyze membership by demographics like age, gender or job title, and combine membership data with purchases and other engagement behaviors. By having all this data in one place, you can easily analyze content consumption, product usage, community trending topics, member feedback and more, so you can offer members exactly what you know they want, not what you think they want.