Learn How to Successfully Track Your Members and Score Engagement
Research shows that a majority of associations are now investing in strategic initiatives to grow member engagement. But how exactly does engagement impact key business outcomes, like revenue, retention, or member satisfaction?
Engagement scoring is an effective way to evaluate your members by assigning points based on meaningful interactions. It gives you an objective way to compare highly engaged members against less engaged members. By diving deeper into engagement metrics, you can understand which programs are successful and better assess true ROI.
In this guide, we’ll give you a high-level overview on how to successfully track and score member engagement with five important stages to consider.
About Association Analytics
Association Analytics is a team of passionate people who love helping associations discover insights and take action on their data. That’s what drive us to create Acumen, our data analytics platform built exclusively for associations. We help bring all of your data together in one place to visualize, analyze, and take action. Helping you grow.