A2 dashboard

Executive Analytics

Acumen helps association executives see a snapshot of your important KPIs – membership, events, sales, web traffic, community, and more—all in one dashboard. With this information always at your fingertips, you can easily share performance with your board and ensure your KPIs are aligned to your strategy and goals.

Move from intuition to data-driven decision-making

Moving away from decisions based on instinct or the dreaded “we’ve always done it that way” is harder than most people think. Make it easier by using data to back up difficult recommendations like sunsetting products. Traditional post-event satisfaction surveys are a good place to start, but don’t stop there. It’s just a one-dimensional perspective.

Take your analysis a step further —consider whether one particular product leads to other product sales, higher engagement scores or improved retention.

graphic of 3 people, each holding a graph

Hear why the Yoga Alliance invested in data analytics for associations and AcumenAI from their Vice President of Finance.

“I used to spend five to 10 hours a week compiling reports before Acumen. That has gone down to about one hour, so there’s savings on just one salary alone.” – Hal Nesbitt, Senior VP of Information and Outreach

No more wasted staff time on manual, labor-intensive reports

Many executives are frustrated by the amount of time and energy it takes their teams to extract meaningful information from their systems. That wasted time could otherwise be spent on higher-value projects. With easy-to-use dashboards and always accessible data analytics, Executive Directors and their teams can spend more time developing insights from the data—and less time wrangling the data out of your systems.

Make quick decisions that move the needle

In most organizations, performance reports are delivered after an event, campaign or program is completed. Other reports are generated on a monthly or quarterly basis. When reviewing information about what happened in the past, it’s too late to do something about it. Access to always available data analytics for Executive Directors enables you to identify trends while you can still act on them.

If you notice a certain segment or demographic not renewing at expected levels, you can intervene with tailored marketing to reverse the trend.

data trends
Andy Duncan

“We found when teams aren’t biased to their own areas of responsibility, new ideas emerge. With Acumen, we created a culture of open data sharing, which will ultimately make us stronger.”

Andy Duncan, Senior Director of Membership, National Hospice and Palliative Care Organization (NHPCO)

Break down your organizational silos

When your teams start seeing connections between data from their group and data from other groups, something really interesting happens: they begin to work together in ways they hadn’t previously. Acumen provides a single source of truth for every department’s data so there’s less time spent arguing about the numbers and more time spent collaborating and sharing ideas based on the insights found in the data.

Start using your data to make meaningful changes at your association.