Data Mining


How to Determine What Data to Combine

03

Oct 2016

How to Determine What Data to Combine

There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers, events, and activities. But how do you know what data to combine? Take Inventory of What You Have To get started, take inventory of the...

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How Your Association Can Implement Propensity Modeling

30

Aug 2016

How Your Association Can Implement Propensity Modeling

Last week, we introduced you to Propensity Modeling and how it can help your association make data-guided decisions while providing great value to your customers. We’ll now dig into some of the technical detail and steps to implement Propensity Modeling. Step 1. Prepare Your Data Consistent, complete, and accurate data is the foundation of predictive modeling. Your data should ultimately look like a very wide...

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18

Apr 2016

How to Harness the Power of Recommendation

Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals’ actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests. Here are the most common approaches to creating recommendation...

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03

Aug 2015

Mind Your Ps and Qs, But Be Sure to Consider R

The analytics cycle described by Gartner depicts moving beyond descriptive analytics towards analytics that answer questions of “why did it happen?”, “what will happen?”, and “how can we make it happen?” Value and difficulty both increase throughout this natural progression. R is easier and faster to use than traditional programming languages like C++ and Java.  R is open source and was created in 1993 specifically for...

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09

Feb 2015

Introduction to Data Mining for Associations

The TV show, Parks and Recreation, recently had an episode where a huge tech company used data mining to the extreme– knowing what would be the perfect present for every person in the town. In the episode it caused a huge stir due to privacy concerns. And I am sure most of you remember the incident where Target predicted a girl’s pregnancy before her family...

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