Data Discovery


Not Using Your Analytics? You Need to Go For It!

18

Feb 2018

Not Using Your Analytics? You Need to Go For It!

The NFL season may have come to end, but analytics for associations is like a year-round sport! All industries are recognizing the value analytics in optimal decision-making, and professional sports is no different. The goal of a team in an NFL game is simple – score more points than your opponent. This can be translated into the statistical concept of maximizing the expected value of...

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5 Data Discovery ProTips To Follow

15

Dec 2017

5 Data Discovery ProTips To Follow

There are some things to keep in mind when you infuse data discovery throughout your organization. But first, let’s take a quick look back. Once upon a time, an organization could simply rely on instinct, politics, and tradition in order to make decisions. However, with the rapid pace of technological change, organizations today can’t afford to rely on just those to guide their strategy and...

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What Would Your Members Write in a Postcard to You?

07

Nov 2016

What Would Your Members Write in a Postcard to You?

Dear Data Have you ever heard of a book titled Dear Data? I first learned about it from an article in Wired magazine.  The book is not a story, but rather a collection of postcards written between two information designers who communicated in data. Giorgia Lupi, a resident of Brooklyn whose native tongue is Italian, and Stefanie Posavec, a resident of London who speaks English,...

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How to Determine What Data to Combine

03

Oct 2016

How to Determine What Data to Combine

There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers, events, and activities. But how do you know what data to combine? Take Inventory of What You Have To get started, take inventory of the...

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The Power of Combining Data from Multiple Sources

18

Aug 2016

The Power of Combining Data from Multiple Sources

Super Charge Your Data Combining or blending data happens when you connect two or more different data sources. Combining sources from multiple data sources reminds me of one of my son’s favorite shows, Power Rangers. While each one is committed to fighting evil, each Ranger has a unique skill and weapon. When their enemy is too great to handle individually, they combine their unique powers to create a...

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Don’t Be Afraid to Ask ‘What If?’

19

Jul 2016

Don’t Be Afraid to Ask ‘What If?’

The oft-cited Gartner image depicting an analytics maturity model shows different forms of analytics that associations can use to understand customers and make decisions with confidence. We’ve previously discussed how Predictive Analytics can provide valuable insight into your association business, but how can you move towards Prescriptive Analytics to answer ‘how can we make it happen?’ One way to get there is through “What-if” Analysis. What...

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Derby Curse or Myth?  Using Data to Challenge Instinct and Assumptions

11

Jul 2016

Derby Curse or Myth? Using Data to Challenge Instinct and Assumptions

The Major League Baseball All-Star festivities kick off tonight with the home run derby, where the leading power hitters face off to see who can hit the most home runs in a three round contest. Like most sports all-star events, the derby struggles to maintain relevance and TV ratings, but there is no shortage of interest in the so-called Home Run Derby Curse. The debate on...

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Our Favorite Public Data Sources

30

May 2016

Our Favorite Public Data Sources

We’ve demonstrated the importance of both leveraging the data that your association already has along with extending beyond the walls of your organizations to understand customer journeys.  Incorporating publicly available data provides many creative opportunities to further create association analytics to drive data-guided decisions. 1. U.S. Census Bureau The most commonly requested data is probably that provided by the U.S. Census Bureau.  Census data is often...

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18

Apr 2016

How to Harness the Power of Recommendation

Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals’ actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests. Here are the most common approaches to creating recommendation...

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29

Feb 2016

How Analyzing Social Media is Like Walking Across Bridges

How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps. Combining social media with other external data can help your association use a range of personal interaction and engagement to move toward a more customer-focused approach. Analyzing social networks is often done through the mathematical concepts of graph theory and network theory,...

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