Data Analytics for Associations


How Associations Are Successfully Using Artificial Intelligence

09

Oct 2018

How Associations Are Successfully Using Artificial Intelligence

With AI no longer science fiction, associations are using advanced technologies to convert mountains of data into actionable insights. At the recent EMERGENT event, hosted by Association Trends, we had the opportunity to jointly present case studies with ASAE’s Senior Director of Business Analytics, Christin Berry. These success stories include how ASAE has: Combined artificial intelligence and text analytics to enhance customer engagement, understand evolving...

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Your Association Needs An Analytics Translator

23

Feb 2018

Your Association Needs An Analytics Translator

If you have a data analytics team or you are in the process of forming one, the analytics translator is a role to consider hiring for. This individual plays a critical role on that team and at your organization. She or he serves as the link between the analytics team and the executive team because this individual takes the information from the data team and...

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How to Structure Your Association’s Data Analytics Team

19

Jan 2018

How to Structure Your Association’s Data Analytics Team

Having a data analytics team is essential for your organization to move forward with an analytics strategy and to drive a data-guided culture. Before you build your team and identify what roles you should hire and/or fill, you need to determine what your organization’s goals are and how data analytics can help you achieve those goals. It’s also good to recognize what responsibilities need to...

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5 Areas To Assess Using the DAMM—Data Analytics Maturity Model

29

Dec 2017

5 Areas To Assess Using the DAMM—Data Analytics Maturity Model

At ASAE Tech earlier this month, we shared our Data Analytics Maturity Model (DAMM) which is built for associations by association leaders. Designed as an assessment and high-level action plan, DAMM helps staff members identify where their organization is when it comes to taking a data-guided approach to overall strategy. Keep in mind though each association is unique and the need for data analytics differs so answers...

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Developing Meaningful KPIs to Get More from Data Analytics

30

Nov 2017

Developing Meaningful KPIs to Get More from Data Analytics

As the days grow shorter and end of the year lists start appearing in our feeds, it’s natural to take a retrospective view on the past year and to begin thinking about what we could do differently for 2018 regarding data analytics. Where do you want to be at this time next year? How will you get there? And how will you measure your success?...

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4 Essentials to Ensure a Successful Customer Journey Analytics Plan

22

Nov 2017

4 Essentials to Ensure a Successful Customer Journey Analytics Plan

While the customer journey isn’t a new concept, the science behind customer journey analytics is still relatively new, but is slowly gaining popularity. By 2018, 60% of organizations will be adopting customer journey analytics into their organizational strategy. As technology changes exponentially, you expect to obtain information and make purchases and decisions even faster than ever before. For businesses, that’s a demand that they need...

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What Data Analytics and the Mona Lisa Have in Common

03

Nov 2017

What Data Analytics and the Mona Lisa Have in Common

Surge 2017 Virtual Conference: Embracing the Right Mindset to Take Data Analytics to the Next Level With so much data available at our fingertips, deciding how to actually use it can easily become overwhelming. While there’s no one secret to leveraging data analytics, those who do embrace an analytical mindset in their association will be able to make evidence-based decisions quickly and confidently. I sat...

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6 Surprise Findings to Help Your Association Become Data-Guided

28

Sep 2017

6 Surprise Findings to Help Your Association Become Data-Guided

Our gut instincts play a role in our decisions – both in our personal and professional life. And more times than not, we can trust our intuition when making decisions. However, in our associations, relying on gut isn’t enough to achieve strategic goals and to stay relevant. We also have to be data-guided in our decisions. Both go hand in hand. This is because today...

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5 Ways to Kickstart Your Association’s Business Analytics Projects

15

Sep 2017

5 Ways to Kickstart Your Association’s Business Analytics Projects

In the blink of an eye, another summer has passed along with ASAE Annual. Last month, the Association Analytics team made their way to Toronto, Canada and as always, it was filled with informative sessions, incredible speakers, and fun conversations. This year’s overarching conference theme, “What Inspires”, can be easy to answer for some. For others though, it can be challenging to explain. If you’re an...

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Moving the Needle on Member Data at NCACPA

24

Aug 2017

Moving the Needle on Member Data at NCACPA

Nikki Vann, CPA, is the Director of Finance & Administration at the North Carolina Association of CPAs (NCACPA).  She, along with Jennifer Rowell, Director of Member Engagement (also from the NCACPA) and I were honored to deliver a presentation entitled, “Moving the Needle on Member Data” at the American Institute of CPAs (AICPA) Annual Conference in Key Biscayne, Florida during July 2017. “Our journey with...

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