Business Intelligence


How Associations Are Successfully Using Artificial Intelligence

09

Oct 2018

How Associations Are Successfully Using Artificial Intelligence

With AI no longer science fiction, associations are using advanced technologies to convert mountains of data into actionable insights. At the recent EMERGENT event, hosted by Association Trends, we had the opportunity to jointly present case studies with ASAE’s Senior Director of Business Analytics, Christin Berry. These success stories include how ASAE has: Combined artificial intelligence and text analytics to enhance customer engagement, understand evolving...

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Coolest New Power BI Features Revealed!

30

Aug 2018

Recently the Microsoft Business Applications Summit 2019 highlighted new Power BI features and these are the coolest features to note IMO: 1. New Power BI App Workspace Experience in Preview Power BI App Workspaces were introduced to enable collaboration amongst the data/business analysts within an organization. The new experience introduces numerous improvements to better enable a data-driven culture including: •   Managing access using security...

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Moving the Needle on Member Data at NCACPA

24

Aug 2017

Moving the Needle on Member Data at NCACPA

Nikki Vann, CPA, is the Director of Finance & Administration at the North Carolina Association of CPAs (NCACPA).  She, along with Jennifer Rowell, Director of Member Engagement (also from the NCACPA) and I were honored to deliver a presentation entitled, “Moving the Needle on Member Data” at the American Institute of CPAs (AICPA) Annual Conference in Key Biscayne, Florida during July 2017. “Our journey with...

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Resolve Power BI Column Discrepancy

03

Apr 2017

Resolve Power BI Column Discrepancy

During development or enhancements to a Power BI solution, you may encounter this message: “An error occurred while processing the data in the dataset. The ‘handouts_path’ column does not exist in the rowset.” You probably received this message via email if you published the dataset. What Column Discrepancy Means The message means that since the dataset was published, the actual data source (SQL Server, Redshift, Excel, etc.)...

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Why You Should Include Data Literacy in Onboarding

28

Feb 2017

Why You Should Include Data Literacy in Onboarding

A critical part of onboarding involves introducing the culture and setting expectations. If your association strives for an analytical culture that makes data-guided decisions, you should think about how to include data literacy in your onboarding or orientation process. Data Literacy Data literacy is the ability to derive and communicate meaningful information from data. Data literacy is an important skill for new employees to learn to make sure...

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Workbook Performance Recording – Tableau Server

14

Feb 2017

Workbook Performance Recording – Tableau Server

The first and most important rule about making workbooks more efficient is to understand that if it loads slowly in Desktop on your computer, then it will be slow on the server too once it is published. Desktop and server each have their own way to enable, record, and analyze performance. The focus here is on performance recording for workbooks published to Tableau Server. Enabling...

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Output vs. Outcome: Metrics for Email Marketers

31

Jan 2017

Output vs. Outcome: Metrics for Email Marketers

Email marketing is a primary way that associations engage with members. With the cost of email marketing systems and staff time, the investment in email marketing can be significant. So how do you measure the success of emails to ensure a return on investment? There are two types of email metrics or key performance indicators (KPIs) – those focused on Output and those focused on Outcomes. What’s...

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Using Learning Analytics to Support Students

29

Dec 2016

Using Learning Analytics to Support Students

For many associations, education is more than just a source of revenue and a key member benefit. It is a cornerstone for the organization’s existence. Despite the importance of education, associations still struggle with how to measure the success of professional development programs. According to Tagoras, 87% of associations offer e-learning, but less than 30% use data to make decisions about their educational programs. The problem...

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Customer Experience is about the Journey

14

Nov 2016

Customer Experience is about the Journey

The constantly growing number of choices for customers mean many aspects of our products and services are in danger of becoming commoditized, but customer experience is not one of them. Importance of Customer Experience Gartner reports that “By 2017, due to internet-enabled price visibility, the digital customer experience will be the key differentiator of your organization.” But it’s not only digital — customers expect consistent,...

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Associations Tableau User Group Covers Best Practices in Visualizations and Advanced Analytics

26

Oct 2016

Associations Tableau User Group Covers Best Practices in Visualizations and Advanced Analytics

The Associations Tableau User Group met in Chicago on October 13, 2016. Formed in August 2016, the Associations Tableau User Group (AssocTUG) serves as a platform for association professionals using Tableau to network and learn.  The group meets quarterly in Washington, DC and periodically in Chicago. If you missed the Chicago meeting, here’s a recap of some key takeaways. Association Analytics® was proud to sponsor...

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