Big Data


How Associations Are Successfully Using Artificial Intelligence

09

Oct 2018

How Associations Are Successfully Using Artificial Intelligence

With AI no longer science fiction, associations are using advanced technologies to convert mountains of data into actionable insights. At the recent EMERGENT event, hosted by Association Trends, we had the opportunity to jointly present case studies with ASAE’s Senior Director of Business Analytics, Christin Berry. These success stories include how ASAE has: Combined artificial intelligence and text analytics to enhance customer engagement, understand evolving...

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Columns Aren’t Just for Advice and Holding Up Buildings: They Can also Help Your Analytics

25

Oct 2016

Columns Aren’t Just for Advice and Holding Up Buildings: They Can also Help Your Analytics

Traditional databases, like an Association Management Systems, are designed to handle frequent transactions and store data. This is very different from dimensional data models that are specifically designed for analysis while aligning with the analytical workflow. Data, Files, and Blocks “Cloud computing” is a bit of a misnomer. Data is still stored in files made up of blocks on a computer. To increase efficiency, databases store entire table...

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18

Jan 2016

Words with (Association) Friends

Associations define the future through the exploration, analysis, and visualization of data. This generally involves using existing data to consistently describe key business events like event attendance, member engagement, training course popularity and website traffic. We can tell great stories with this data, but actual language can be the best form of communication. There are a lot of opportunities to use text analytics to help...

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12

Aug 2015

Moving Into a Data Guided Culture Means Abandoning the 35mm Camera Mentality

Some of you might have seen our CEO, Debbie King, speaking at ASAE Annual in Detroit this week.  If not you missed an inspiring presentation about building data analytics into your strategic plans and investing in a data guided culture.  Debbie was joined by Frank Krause, Chief Operating Officer of the American Geophysical Union (AGU), who offered brilliant insight and practical advice on making sure...

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20

Oct 2014

It Doesn’t Have to be Big Data to be Important!

Everyone is talking about BIG DATA!  It sounds so important and exciting that the phrase is now used commonly. From small associations to large businesses, even socially and on Prime Time TV advertising we hear the buzzwords!  These are very exciting times for data analysts because on the continuum of data analytics, big data is very advanced in many ways but basic in others.  To...

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02

Sep 2014

What’s the Big Deal about Big Data for Associations?

The term “Big Data” has become the latest media darling and with all the hype about it, it’s no wonder people are confused about what it means.  When I am asked to give presentations about big data, what I find is the most common misconception is that “big data” means “all data”. The data science purist describes “big data” as consisting of both structured data...

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