Association Analytics


Not Using Your Analytics? You Need to Go For It!

18

Feb 2018

Not Using Your Analytics? You Need to Go For It!

The NFL season may have come to end, but analytics for associations is like a year-round sport! All industries are recognizing the value analytics in optimal decision-making, and professional sports is no different. The goal of a team in an NFL game is simple – score more points than your opponent. This can be translated into the statistical concept of maximizing the expected value of...

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Data Analytics Group Acquires Association Analytics

15

Feb 2018

Data Analytics Group Acquires Association Analytics

(Washington, DC—February 15, 2018) Data Analytics Group, a leader in comprehensive analytics solutions for companies and nonprofits, acquires Association Analytics. Association Analytics, the leading data analytics company for associations and non-profits brings a uniquely positioned and proprietary suite of products and services to DAG’s product lines. Julie Sciullo, owner of Data Analytics Group and current Chief Operating Officer of Association Analytics becomes its new President...

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How to Structure Your Association’s Data Analytics Team

19

Jan 2018

How to Structure Your Association’s Data Analytics Team

Having a data analytics team is essential for your organization to move forward with an analytics strategy and to drive a data-guided culture. Before you build your team and identify what roles you should hire and/or fill, you need to determine what your organization’s goals are and how data analytics can help you achieve those goals. It’s also good to recognize what responsibilities need to...

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6 Surprise Findings to Help Your Association Become Data-Guided

28

Sep 2017

6 Surprise Findings to Help Your Association Become Data-Guided

Our gut instincts play a role in our decisions – both in our personal and professional life. And more times than not, we can trust our intuition when making decisions. However, in our associations, relying on gut isn’t enough to achieve strategic goals and to stay relevant. We also have to be data-guided in our decisions. Both go hand in hand. This is because today...

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Analytics Guide to 2016 ASAE Technology Conference & Expo

30

Nov 2016

Analytics Guide to 2016 ASAE Technology Conference & Expo

There are a bounty of sessions on data and data analytics at the 2016 ASAE Technology Conference & Expo, being held December 13-14 in National Harbor, MD. For a data-centric conference experience, here’s our guide to the #TECH16: Tuesday, December 13 10:15 AM – 11:15 AM Demystifying Data Analytics Association Analytics® CEO Debbie King joins Karen Blonde and Nikki Vann for this 101 session where they will...

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Columns Aren’t Just for Advice and Holding Up Buildings: They Can also Help Your Analytics

25

Oct 2016

Columns Aren’t Just for Advice and Holding Up Buildings: They Can also Help Your Analytics

Traditional databases, like an Association Management Systems, are designed to handle frequent transactions and store data. This is very different from dimensional data models that are specifically designed for analysis while aligning with the analytical workflow. Data, Files, and Blocks “Cloud computing” is a bit of a misnomer. Data is still stored in files made up of blocks on a computer. To increase efficiency, databases store entire table...

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How Your Association Can Implement Propensity Modeling

30

Aug 2016

How Your Association Can Implement Propensity Modeling

Last week, we introduced you to Propensity Modeling and how it can help your association make data-guided decisions while providing great value to your customers. We’ll now dig into some of the technical detail and steps to implement Propensity Modeling. Step 1. Prepare Your Data Consistent, complete, and accurate data is the foundation of predictive modeling. Your data should ultimately look like a very wide...

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How to Hire for an Analytical Mindset

25

Jul 2016

How to Hire for an Analytical Mindset

What is the Analytical Mindsest? In today’s fast-paced, data-driven world, high-performing organizations seek individuals with an analytical mindset. Individuals with an analytical mindset are able to analyze information, identify problems and trends, and solve complex problems. They are also curious. They ask “why” and they want to learn how to do things better, which improves the whole organization. How to Hire for an Analytical Mindset...

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Don’t Be Afraid to Ask ‘What If?’

19

Jul 2016

Don’t Be Afraid to Ask ‘What If?’

The oft-cited Gartner image depicting an analytics maturity model shows different forms of analytics that associations can use to understand customers and make decisions with confidence. We’ve previously discussed how Predictive Analytics can provide valuable insight into your association business, but how can you move towards Prescriptive Analytics to answer ‘how can we make it happen?’ One way to get there is through “What-if” Analysis. What...

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06

Jun 2016

Association Leaders and the Analytical Mindset

In April, I had the pleasure of speaking with a group of aspiring association executive leaders as part of the “Through the CEO Lens” series about how leaders of the future will increasingly need an analytical mindset. I was joined by David DeLorenzo with Delcor. You can view the recording below. What is an analytical mindset and why is it important for leaders to have?...

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