Arlington, VA – July 18, 2024 – Association Analytics (A2), creator of the market-leading data analytics platform Acumen, today announced the addition of two new executive leadership team members – Scott Bradford as Chief Financial Officer (CFO), and Jake Hyland as Chief Operating Officer (COO).
Bradford joins as a licensed CPA with 20 years of diverse experience in financial reporting, consolidation, budgeting & forecasting, risk management, tax, financial planning, business analysis, data modeling and audit management.
Hyland brings a wealth of operational experience and a collaborative approach to leadership to A2. His multidisciplinary expertise, rooted in his education in finance, has been honed by driving strategic initiatives at Fortune 100 organizations as a corporate strategy consultant and founding an AI-powered software company.
“I’m excited to have two fresh perspectives on the executive team to help us continue our commitment to helping associations understand how to use their data to find insights and take action,” said Julie Sciullo, CEO of Association Analytics. “The CFO role is one we’ve been discussing for a while and we’re fortunate to have found such a tenured CPA to lead our financial health into 2025 and beyond. Scott shares our A2 values with a customer service focus and hands-on work ethic, and his financial planning and analysis specialization is just what A2 is all about – using data to guide decisions!”
Former COO for A2, David DeLorenzo, recently began a new venture as CEO for Cannolai, the first-ever membership and marketing platform built on the HubSpot stack and a new A2 strategic partner. During the transition, DeLorenzo played a crucial role in finding a trusted replacement to take over his operational duties at A2.
“Jake’s extensive consulting background and entrepreneurial spirit made him the perfect fit for A2’s next COO,” DeLorenzo said. “I’m excited to see how he streamlines internal processes to help increase time to value and platform usage for A2 customers. I think the future looks bright for A2 with Scott and Jake onboard and am happy to continue my relationship with such a great company through our strategic partnership.”
Alongside these two crucial executive positions, A2 has also promoted several internal members to the leadership team as they prepare for their next phase of growth and innovation.
About Association Analytics
Association Analytics is the industry leader helping associations harness the transformative power of data. We have been working with associations since 1999, and we built Acumen—our best-in-class data analytics platform—to deliver actionable insights exclusively for associations. With Association Analytics and Acumen, associations get the intelligence and confidence to make data-driven decisions that drive revenue and help them achieve more than they’d ever imagined.