Membership Analytics

AcumenAI helps membership executives, directors, managers and staff make decisions based on membership data analytics, not intuition. With a single source of truth and complete view of your membership, you and your team can begin to take action to improve the member experience.

Grow your membership

Use your current member demographic and behavioral data to better inform your marketing strategy to prospective members. Drill down into which job titles and functions are most likely to join so you can personalize your outreach and content based on persona.

graphic of 3 people, each holding a graph

Senior Business Analyst for the Ambulatory Surgery Center Association (ASCA) talks about how AcumenAI has helped her association.

Improve your member experience

View high level and granular membership analytics data  so you can provide the most value to your members based on behavior, demographics and preferences. By analyzing content consumption, product usage, community trending topics, member feedback and more, you can ensure you’re offering what members want and need to optimize their experience. 

Increase your member retention

View association member retention rates at a granular level so you can make better, more data-informed decisions about when and where to spend your renewal time and resources. 

Consider looking at the job title and job function of members who are least likely to renew so you can target that segment with specific content and marketing messages that resonate and offer more value. 

Graphic of a businessman looking at a large bar graph

Learn how to get the most out of your member retention data in this blog post.

Graphic of a businessman and woman talking about data inf front of them on a screen

Boost your member engagement

Dive deep into membership engagement metrics to measure and understand the true value of your efforts. By analyzing meaningful engagement scores that consider community interactions, event attendance, product purchases and more, you’ll see which activities lead to higher engagement so you can start to focus your efforts on what engages members most. 

Start using your data to optimize your membership journey.