Association Challenge: How can we get customized web analytics reports to our website sponsors?
The Association for Financial Professional’s London sister company gtnews converted to a new CMS and then needed reporting for their website sponsors. gtnews asked for customized web analytics reporting tools to meet their contractual obligations to website sponsors.
Association Analytics Solution: Combine web analytics data into a single source for powerful customized reporting
Association Analytics created a data mart on a separate BI SQL Server and developed several Microsoft.NET C# applications that pulled data from three separate sources (Ektron, Google Analytics, and netFORUM) and inserted it onto the local BI SQL Server.
We then recommended Tableau software so association staff could build dashboards and reports that are easy to use and have superior data visualization capabilities. We helped the association set up Tableau so their business analysts on staff could start creating visualizations.
The Results:
The Association Analytics solution with Tableau allows association staff to model data in various dimensions and change parameters in real time.
Association staff can log into the server from a standard browser to view real time reporting statistics that clearly show sponsors their return on investment.
AFP is currently working with Association Analytics to track visitor behavior before and during the log in process. This will tell the complete story of what drives the log in and how it translates into transactions.
Contact us to learn how data-guided decisions can impact your association!.
