For Executives
Acumen provides association executives with a real-time dashboard to better understand the health of their business, acting as a single source of truth for data.
- Informs strategy and decision-making
- Predictable data that leads to action
- Increased revenue opportunities
- Lowered costs and improved member retention
For Membership
Acumen creates a 360-degree view of membership to help inform business strategy and allocate resources.
- Improve member retention
- Optimize the membership journey
- Improve member satisfaction
- Better member segmentation and targeted communications
For Marketing
Acumen provides a single source of marketing truth that helps Marketing teams better understand marketing performance.
- Identify areas to lower costs and improve results
- Reduce time spent manually creating reports
- Demonstrate clear return on marketing investment
- Discover trends and opportunities for revenue growth
For Events
Acumen’s meeting performance dashboard that combines all revenue drivers for Events in a single location – registration, exhibits, sponsorships, advertising, speakers, and abstracts
- Increase meeting attendance
- Discover registration trends over time
- Improve the event experience
- Discover new revenue opportunities
