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“Associations are sitting on a gold mine of data that no one can get to… I told my board and CEO, with Acumen, I can solve two problems: I will increase non-dues revenue and create world-class member experiences based on data insights. I simply need you to unlock resources.”
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Eric O’Connor
Chief Growth Officer, AANA

Read or Listen to AANA's Story

Case Study

Learn how AANA uses analytics and Acumen to increase non-dues revenue and create world-class member experiences.


Hear how AANA”s Chief Growth Officer uses analytics in Acumen to monitor KPIs, validate assumptions and take action for improvement.

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in Action

Watch a 3-min video, join a group session or schedule a 1:1 demo to learn how Acumen can help your association.