Acumen Major Meetings
Get a complete, consolidated view of registrations, exhibits, sponsorships and more so you can start to optimize your event revenue and attendee experience.
Put your data to work.
Easily track event attendance and engagement with all your key event data in a single trusted source. Go beyond count of current registrations or aggregate revenue numbers and analyze historical trends. Explore data that tells you exactly why attendance is up or down so you know exactly what action to take.
Boost event revenue by providing valuable data to your prospective exhibitors, sponsors and advertisers. Offer detailed breakdowns on attendees, their interests and historical trends to show the true value of participating in your event. Historical exhibitor and sponsor-specific data analysis enables you to evaluate past levels of participation so you can accelerate decision-making and boost participation.
Take your weeks out analysis to the next level while removing manual data wrangling and compilation. Easily switch between the metrics you care about – registration counts, sales, exhibits, advertising, sponsorships – and keep them on track compared to previous years. Analyze performance of marketing campaigns and key promotions by date range, and slice and dice it all with comprehensive demographic and behavior filters to find the trends that matter.
View submission numbers as a leading indicator for expected event attendance, as well as how submissions relate to overall member engagement. Identify popular themes and help inform content decisions by analyzing submission patterns and trends. Slice and dice submissions and acceptances by demographics to uncover discrepancies and discover underserved topics and populations.
Analyze your award nominations and selections by demographics to identify potentially unknown patterns to help improve your process. View nomination numbers alongside event data to forecast attendance numbers and see how they relate to overall engagement from your members.
The Acumen Major Meetings dashboard pulls together key metrics and data points into one place for analysis. View a single report for fast, actionable insights about one event or year-over-year performance metrics to devise tactics, strategies, and investments that can make your event more profitable.
Get a glimpse into our data analytcis solution, Acumen, to see how powerful having all your association’s data together in one place can be.
See Acumen in action and learn how you can use the tool to help your association by joining our 30-minute group demo.