Tag: predictive analytics


Partnership Provides Powerful Member Engagement Analytics

13

Aug 2018

Partnership Provides Powerful Member Engagement Analytics

(Washington, DC—August 13, 2018) Association Analytics, the leading data analytics software and services company for associations, and Higher Logic, the industry leader in cloud-based engagement platforms, have announced their formal partnership. Sharing the goal of innovating associations through technology, this dynamic union originated on May 23, 2018. An unprecedented case study detailing the impact of this new integration was released at the ASAE Annual Conference,...

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An Approach to Analytics both Hamilton and Jefferson Could Embrace

05

Jul 2017

An Approach to Analytics both Hamilton and Jefferson Could Embrace

Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data directly managed by association staff. Leading analytics tools provide great capabilities to empower people to make data-guided decisions. The ability to analyze diverse data from a breadth of sources in a usable...

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01

May 2013

The Analytics Convergence

Data-guided decisions permeate our everyday lives as individuals, but how can you harness that power for your association and your members? The field of data analytics and big data is exploding with opportunity. Businesses are encroaching on the areas that used to be the private domain of associations – content, networking, events, etc. – because they are employing the power of analytics. But now, the...

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11

Apr 2013

Business Intelligence Trends 2013

Although the term “Business Intelligence” is so overused that it is almost meaningless, what is important to know is that advances in data science and analytics are affecting everyone – every day.  Tableau outlines important trends in this field for 2013. What do these trends mean to your association?   from Tableau Software...

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15

Jan 2013

Data Visualization – More Than a Pretty Picture

It’s been said that a picture is worth a thousand numbers and there is hard science to back this up.   The human brain processes images 3X faster than text, and our brains excel at the task of subtle pattern detection, and interpretation of meaning.  The visual system is extremely powerful – we process the visual field at once, and we can spot trends and outliers...

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21

Nov 2012

Agile Business Intelligence

Business Intelligence (BI) projects that incorporate key aspects of Agile processes dramatically increase the probability of a successful outcome.  I wonder why business intelligence (BI) projects have a reputation for being slow, painful and ineffective – and why do they often fail to deliver on the promise to improve data-driven decision-making?  I believe part of the answer is in the approach: the waterfall, linear, command and...

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