Tag: analytics


Partnership Provides Powerful Member Engagement Analytics

13

Aug 2018

Partnership Provides Powerful Member Engagement Analytics

(Washington, DC—August 13, 2018) Association Analytics, the leading data analytics software and services company for associations, and Higher Logic, the industry leader in cloud-based engagement platforms, have announced their formal partnership. Sharing the goal of innovating associations through technology, this dynamic union originated on May 23, 2018. An unprecedented case study detailing the impact of this new integration was released at the ASAE Annual Conference,...

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An Approach to Analytics both Hamilton and Jefferson Could Embrace

05

Jul 2017

An Approach to Analytics both Hamilton and Jefferson Could Embrace

Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data directly managed by association staff. Leading analytics tools provide great capabilities to empower people to make data-guided decisions. The ability to analyze diverse data from a breadth of sources in a usable...

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How Do I Create an Analytics Strategy & Roadmap for My Association?

17

Jun 2017

How Do I Create an Analytics Strategy & Roadmap for My Association?

When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey’s great advice: “Begin with the end in mind”.  Business intelligence and analytics implementations deliver the most value when the analytics strategy is connected to the overall strategy of the association.  After all, a strategic roadmap is a plan that defines where an organization is,...

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How to Determine What Data to Combine

03

Oct 2016

How to Determine What Data to Combine

There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers, events, and activities. But how do you know what data to combine? Take Inventory of What You Have To get started, take inventory of the...

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08

Sep 2015

Planes, Trains, Automobiles… and Meetings

Each Labor Day weekend, analysts discuss the impact of gasoline prices and other factors on travel driven by an extra day off and the symbolic end of summer. Some estimates indicate that a greater number of travelers by car saved a collective $1.4 billion this year, much of which was spent elsewhere during trips. Deciding if and when to travel greater distances is a more...

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24

Aug 2015

Association Analytics: Begin with the End in Mind

Often association leaders ask me, “Where is the best place for us to begin our data analytics initiative?”  I like this question and am reminded of Steven Covey’s expression that before we undertake a new initiative, we should “begin with the end in mind”.  When it comes to data analytics for associations, this means starting with your strategic plan. One association’s strategic plan, for example,...

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10

Aug 2015

APTIFY USERS CONFERENCE- October 18–21, 2015- Denver, Colorado

Data to the People Data is essential to making decisions, but it’s really the people with vision and insight who decide what to measure and take action on the results. Hear how the American Society of Association Executives is using the power of data discovery and data visualization to shift the culture to embrace evidence-based decision making. Learn how to get started and what questions...

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18

Nov 2013

How to Choose the Right Visualization for your Association

Choosing the right data visualization is as important as choosing the right outfit to wear to an important meeting. Although your alma mater’s sweatshirt is perfect for the ball game, a suit and tie is more appropriate when trying to convince your board to increase your budget. Similarly, you are going to catch some flack for showing up to the game in a suit and tie!...

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01

Jul 2013

The Value of Data Discovery for Associations

The Magic Quadrant In February 2013, Gartner Inc. released an important report entitled Magic Quadrant for Business Intelligence and Analytics Platforms which details the current state of the business intelligence (BI) market and evaluates the strengths and weaknesses of several of the top vendors. It’s interesting to note that in this report, Gartner emphasized the emergence of data discovery into the “mainstream business intelligence and analytics architecture”,...

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01

May 2013

The Analytics Convergence

Data-guided decisions permeate our everyday lives as individuals, but how can you harness that power for your association and your members? The field of data analytics and big data is exploding with opportunity. Businesses are encroaching on the areas that used to be the private domain of associations – content, networking, events, etc. – because they are employing the power of analytics. But now, the...

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