Predictive Analysis

Understanding what happened and why is powerful, but predicting what will happen is a real competitive advantage.


These are the 5 questions most frequently asked by association professionals that can be answered using advanced/predictive analytics.

1. How many members will renew? Who are they?

2. How many will register for the upcoming event? Who are they?

3. Who are our at-risk members?

4. What members/segments are likely to purchase?

5. What is the lifetime value of a member?


A2 experts can help your association implement advanced analytics for these and other key business questions using advanced analytics techniques:

 Predictive models of customer behavior

  Advanced Segmentation

  Propensity Models for meeting attendance, membership renewal/retention

  Affinity Analysis

  Simulation Modeling

  Decision Tree Analysis