Predictive Analytics


How Associations Are Successfully Using Artificial Intelligence

09

Oct 2018

How Associations Are Successfully Using Artificial Intelligence

With AI no longer science fiction, associations are using advanced technologies to convert mountains of data into actionable insights. At the recent EMERGENT event, hosted by Association Trends, we had the opportunity to jointly present case studies with ASAE’s Senior Director of Business Analytics, Christin Berry. These success stories include how ASAE has: Combined artificial intelligence and text analytics to enhance customer engagement, understand evolving...

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Coolest New Power BI Features Revealed!

30

Aug 2018

Recently the Microsoft Business Applications Summit 2019 highlighted new Power BI features and these are the coolest features to note IMO: 1. New Power BI App Workspace Experience in Preview Power BI App Workspaces were introduced to enable collaboration amongst the data/business analysts within an organization. The new experience introduces numerous improvements to better enable a data-driven culture including: •   Managing access using security...

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Not Using Your Analytics? You Need to Go For It!

18

Feb 2018

Not Using Your Analytics? You Need to Go For It!

The NFL season may have come to end, but analytics for associations is like a year-round sport! All industries are recognizing the value analytics in optimal decision-making, and professional sports is no different. The goal of a team in an NFL game is simple – score more points than your opponent. This can be translated into the statistical concept of maximizing the expected value of...

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Tableau’s R Integration

31

Jan 2017

Tableau’s R Integration

Ever wondered how data scientists and data analysts use Tableau for predictive analytics? The ability to integrate R into Tableau is powerful functionality. For those familiar with using R, it can be tricky to get started. Here’s how to get started with the R Integration. Step 1. Set Up R on Your Computer First, you will need to have a user interface for R on...

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Top Posts of 2016

04

Jan 2017

Top Posts of 2016

We looked at our Google Analytics data to bring you our most popular blog posts from 2016 based on total hits. If you missed these popular posts, here’s another chance to read them. Tableau 9.3: Smarter Version Control and Better Use of Color Back in March 2016, Jasmin Ritchie published this summary of her favorite new features in Tableau Desktop 9.3. New features included the ability...

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Five Advanced Analytics Ideas for Associations

29

Dec 2016

Five Advanced Analytics Ideas for Associations

At the ASAE Technology Conference this past month, Kelly Baker (Chief Analytics Officer at Association Analytics®) and Galina Kozachenko (Director, Strategic Data Analytics, Association for Financial Professionals) presented a fascinating session on advanced analytics. What is Advanced Analytics? Gartner defines advanced analytics as “the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights,...

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How Your Association Can Implement Propensity Modeling

30

Aug 2016

How Your Association Can Implement Propensity Modeling

Last week, we introduced you to Propensity Modeling and how it can help your association make data-guided decisions while providing great value to your customers. We’ll now dig into some of the technical detail and steps to implement Propensity Modeling. Step 1. Prepare Your Data Consistent, complete, and accurate data is the foundation of predictive modeling. Your data should ultimately look like a very wide...

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Using Propensity Modeling to Drive Revenue and Increase Engagement

22

Aug 2016

Using Propensity Modeling to Drive Revenue and Increase Engagement

At the 2016 ASAE Annual Meeting & Expo, Gwen Fortune-Blakely (Enterprise-wide Marketing Director) and Leslie Katz ( Marketing Director) with the American Speech-Language-Hearing Association (ASHA) presented an amazing session on how ASHA is using propensity modeling to move people up the continuum of engagement to drive revenue and membership. Here’s a quick overview of what you need to know about propensity modeling and how it can...

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Don’t Be Afraid to Ask ‘What If?’

19

Jul 2016

Don’t Be Afraid to Ask ‘What If?’

The oft-cited Gartner image depicting an analytics maturity model shows different forms of analytics that associations can use to understand customers and make decisions with confidence. We’ve previously discussed how Predictive Analytics can provide valuable insight into your association business, but how can you move towards Prescriptive Analytics to answer ‘how can we make it happen?’ One way to get there is through “What-if” Analysis. What...

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18

Apr 2016

How to Harness the Power of Recommendation

Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals’ actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests. Here are the most common approaches to creating recommendation...

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