Google Analytics


How Associations Are Successfully Using Artificial Intelligence

09

Oct 2018

How Associations Are Successfully Using Artificial Intelligence

With AI no longer science fiction, associations are using advanced technologies to convert mountains of data into actionable insights. At the recent EMERGENT event, hosted by Association Trends, we had the opportunity to jointly present case studies with ASAE’s Senior Director of Business Analytics, Christin Berry. These success stories include how ASAE has: Combined artificial intelligence and text analytics to enhance customer engagement, understand evolving...

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Get the Most Out of Your Website Analytics

27

Feb 2017

Get the Most Out of Your Website Analytics

An association website provides invaluable data and information on what your customers (i.e., members, prospective members, nonmembers, and the public) care about, what they don’t care about, and how they find information. By analyzing this data with website analytics, you can help your association provide valuable, engaging customer experiences. There are a number of tools available for website analytics. Google Analytics is probably the most...

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Take Action: Using Web Analytics for Marketing Automation

12

Jun 2016

Take Action: Using Web Analytics for Marketing Automation

This week we’re wrapping up work with a client that focused on using data analytics to facilitate marketing automation based on web traffic. For example, the client wanted to message only to a group of members who visited a particular page or series of pages on their website. By visiting the page, they showed implicit interest in the topic, which means they might be interesting...

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29

Dec 2014

Looking Back and Forward with Association Analytics

The end of the year is such a natural time to reflect on the prior year and make predictions for the upcoming year.  I can’t resist sharing my 2014 data highlights and predictions about data trends for 2015. 2014 Google Analytics Universal Analytics Format: the updated format officially transitioned out of beta and is now the de facto standard.  Associations with the old tracking code...

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08

Sep 2014

3 ways Associations use Google Analytics

A short time ago Tableau Software released a whitepaper entitled “5 Tips to Get More from Google Analytics,” and although it was full of valuable information, three tips stood out.  The three in this post require that your Google Analytics data be extracted and analyzed with Tableau.  This is easily done via direct connect using Google Analytics as a Tableau Software data source, or by...

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09

Jun 2014

Building Your Association’s Data Mart with the Google Analytics API

Google Analytics is a free tracking tool you can integrate with your web site to log the clicks and behavior of visitors on your association’s web sites.  Google Analytics provides many online reporting features for data analysis, but sometimes you want to extract even more information from the data.  The Google Analytics API enables your association to extract the collected data so that you can...

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05

May 2014

Making the Most of Google Analytics Segmentation for Marketing

Segmenting with Google Analytics Google Analytics (GA) is a very useful, free tool for tracking website statistics. Through its segmentation function, it enables us to get a glimpse of who is viewing our website and what they are doing while there. It has many built-in, easy to use advanced segmentation properties. Using its practical interface, you can create from among five types: demographics, technology, behavior,...

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24

Feb 2014

Engage Your Members with Custom Dimensions in Google Analytics

In December we posted a blog about how and why it is recommended to upgrade your association’s Google Analytics account to the Universal Analytics tracking code format.  By now it is expected you have, unless you are using one of the features that prevents your association from doing so.  With Universal Analytics in place, it is time to take a look at adding more value...

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30

Dec 2013

Upgrade Your Association’s Google Analytics Account

The web is always evolving, so naturally there is a time when tracking what happens on the web takes an evolutionary step.  If you’re using standard features within your Google Analytics account then the time to upgrade is now!  After all, when is there a better time than the turn of the New Year to enhance your data collection? Without getting too technical, the fundamental...

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11

Nov 2013

Understanding Google Analytics Measurements

We recently wrote about the many benefits of Google Analytics as a tool for analyzing the traffic to your association’s website.   It is important to understand the metrics Google Analytics provides so that you can review the statistics and take appropriate steps to improve your site.  In this article we focus on two of the many available measurements:  bounce rate and time on page/site. Bounce rate...

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