Data Governance


First the GDPR, Now California’s Consumer Privacy Bill: Your Ultimate Association Data Privacy Checklist

27

Aug 2018

First the GDPR, Now California’s Consumer Privacy Bill: Your Ultimate Association Data Privacy Checklist

While many associations are still working to comply with GDPR, the State of California passed a new Consumer Privacy Bill that will have a significant impact on numerous organizations around the world.  Here is what associations need to know: REQUIREMENTS Associations that need to comply with the new regulations are required to give California consumers an effective way to control their personal information by ensuring the following rights: The right of Californians to know what personal information is being...

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General Data Protection Regulation

27

Aug 2018

Who Says Associations Can’t Continue Direct Marketing with GDPR?

The EU’s General Data Protection Regulations (GDPR) came into effect this summer and associations are concerned about which marketing materials they can and cannot send to members, prospects, and exhibitors. There are two key things to keep in mind when considering the processing of personal data for marketing purposes: First, associations do not always need consent to send information if it can be proven that...

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Serve Your Association Customers Better Through Customer Journey Analytics

23

Oct 2017

Serve Your Association Customers Better Through Customer Journey Analytics

We recently hosted our quarterly Association Analytics Network meeting on October 3, 2017 at the American Society of Association Executives (ASAE) where we discussed how to best serve your association customers. We also shared new ideas and best practices in the area of customer journey analytics. Joining us for lunch, networking, and thought-provoking discussions were some of our clients and invited guests. Here’s a high-level summary of...

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Data Governance: Know Your Data

21

Aug 2017

Data Governance: Know Your Data

An easy way to think about the complex field of data governance is the following simple triad: Know the data Protect the data Maximize the data value Before an association can effectively govern its data, it needs to understand what data it has. This is important because it is very difficult to protect our data and to manage the value if we don’t have a...

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What Happens When You Have No Data Governance?

30

Mar 2017

What Happens When You Have No Data Governance?

Association Analytics® CEO Debbie King recently co-presented a webinar on predictive analytics with Abila’s Carlos Restrepo. During the webinar, Debbie and Carlos asked the audience of association professionals if they had an effective data governance program. Of the 67 replies, only 12% said their association has a data governance program.   Consequences of No Data Governance Program Data governance is a holistic approach to the...

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