Archive for Company Announcements

Association Analytics Names Mark Lowry as President and Chief Revenue Officer

(Washington, DC— August 16, 2018) Association Analytics, the leading data analytics company for associations, has named Mark Lowry as President and Chief Revenue Officer (CRO), embracing his spirit of collaboration, passion for client education, and vision for association innovation.

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Mark is a natural fit to amplify the culture that makes Association Analytics the team of experts that professionals trust. His vision is complementary to mine and will launch the Acumen analytics platform on a far greater scale, innovating exponentially more associations. He creates opportunities for clients to exchange ideas and successes with one another. His proven record of establishing partnerships with leading industry solution providers has empowered thousands of associations to grow through alliances and technical resources”, said CEO, Julie Sciullo. With his direction as Chief Revenue Officer at Higher Logic, the leader in online community platforms and an Association Analytics partner, the organization experienced tremendous year-over-year growth, expanding from a couple employees to well over 300, as well as ranking in Inc. Magazine’s Fastest-Growing Private Companies.

Often quoted referring to client engagement and technology with high energy terms like “jumpstart” and “turbocharge”, Mark impacts our industry by imparting best practices through Associations Now, CRMUG Magazine, popular blogs, and as a featured presenter at conferences. The transformations in his wake propel him around the globe, educating professionals about the importance of collaborative platforms and related technologies.

To harness the power of insights pulled out of community, Reggie Henry, CIO at ASAE, worked in concert with Mark, integrating their data with the ASAE data stored in their Association Analytics’ Acumen platform. The engagement trends brought to light were featured in a case study where Reggie shared, “We’ve aimed to make data analytics top of mind for associations. We want to create some thought leadership around full data analysis. Don’t solve just one data problem – let’s get as much data as we can into this warehouse, so we can continuously solve problems. And let’s bring the community along for that ride.”

Mark says he is thrilled to be joining the Association Analytics (A2) team, adding, “I’ve always been passionate about working with companies that lift the association market to new heights. After building on 12 years of proven data analytics success, A2 has recently realized an exciting expansion with its product Acumen which any association can take advantage of to reach its goals by making data driven decisions. I look forward to driving client engagement opportunities while maintaining a fun, tight-knit, client-first culture that drives word-of-mouth referrals.”
In addition to his decade with Higher Logic, Mark’s leadership has been shaped by roles at Avectra, Blackboard, Advanced Solutions International, and his tenure at Virginia Tech earning two Bachelor of Science degrees.

On why he chose to invest his talents in Association Analytics, he added, “Every association that has worked with A2 has raved about their experience and what an inclusive game changer A2 was for them. I believe that Acumen is the next big catalyst for associations who aim to remain relevant and competitive in the industry.”

About Association Analytics

Association Analytics (A2) is an industry leader in data analysis and management products, services, and training. Assembled with the association professional in mind, Association Analytics is exclusively focused on empowering teams to integrate and interpret compliant data to make better, more confident decisions. These decisions enhance member experiences, optimize processes, drive organizational strategies, and increase revenue. A2’s experts provide the Acumen analytics platform, lead data governance, analytics strategies, training, adoption, fractional analysis, data privacy compliance, and engagement workshops. Learn more at www.associationanalytics.com.

Partnership Provides Powerful Member Engagement Analytics

(Washington, DC—August 13, 2018) Association Analytics, the leading data analytics software and services company for associations, and Higher Logic, the industry leader in cloud-based engagement platforms, have announced their formal partnership.

Sharing the goal of innovating associations through technology, this dynamic union originated on May 23, 2018. An unprecedented case study detailing the impact of this new integration was released at the ASAE Annual Conference, featuring the predictive membership engagement and revenue indications ASAE has captured.

Higher Logic’s Director of Partnerships, Bobby Kaighn, explained, “What may surprise association leaders is the potency of analytical trends when the Higher Logic community platform is integrated with Association Analytics’ Acumen data analytics platform. You can see the exact retention rate of members who engage in specific community activities, the relationship between community interactions and attendance at annual meetings, and the ratio of membership revenue to the frequency of online community participation.”

Associations dedicate their sources to storing information on everything from finances to event registrations, and most of these sources are continually upgrading their advanced reporting functions to include visual analytics. Now imagine if an association could lay these advanced data sets, like marketing campaign data (from one source), on top of member engagement statistics (from another source). This is where the synchronized connectivity of this partnership innovates the association industry.

Higher Logic’s data-driven approach helps organizations track and manage meaningful interactions along each stage of the member journey. Its expanded suite of engagement capabilities includes online communities and marketing automation, covering everything from the initial web visit to renewal and ongoing engagement.

Julie Sciullo, CEO of Association Analytics, said, “With Higher Logic as a standard Acumen platform integration, we’ve been able to quickly and easily import community data in real-time to interpret past and current data, bringing trends to light for strategic action plans.  The integration with Higher Logic empowers associations to overlay hundreds of data combinations to gauge performance and predict future outcomes.”

With the partnership between Association Analytics and Higher Logic already innovating associations, today’s announcement is shared in celebration of this ongoing and increasing benefit to the industry. For more, don’t miss the latest case study featuring ASAE’s actionable analytics on retention rates, the relationship between specific interactions and attendance at annual meetings, and the ratio of membership revenue to the frequency of online engagement.

Association Analytics (A2) is an industry leader in data analysis and management products, services, and training. We innovate associations by funneling your databases continuously into one powerful visual analytics dashboard for real-time, instant interpretation and decision-making power. The platform is called Acumen and it’s designed specifically for associations. This hassle-free, hosted analytics platform means you no longer need IT staff to run reports. Acumen is intuitive and easy-to-use with out-of-box visualizations & reports that encourage cross-staff adoption. The flexible design allows you to choose only the modules you need and includes seamless built-in integrations with your AMS, LMS, email, and finance platforms. Modules include Membership Engagement, Events, Community, Finance, Membership, Sales/Orders, Email Marketing/Automation, and the Executive Dashboard feature. It’s time you had a single source of truth with a 360 degree view for better, faster decisions, enhanced member experiences, improved staff efficiency, and increased revenue. Learn more at www.associationanalytics.com

Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions, and stay connected. Everything we do – the tools and features in our software, our services, partnerships, best practices – drives our ultimate goal of making your organization successful. Visit www.higherlogic.com.

Bringing Association Data to Life, Powerful Visual Analytics Tool Released for Out-of-the-Box Efficiency

(Washington, DC—July 19, 2018) Built on decades of custom development and data analytics consulting, Association Analytics has released Acumen; the most powerful, first-of-its-kind product with best in class visualizations, exclusively designed for associations.
The easy-to-use software enables staff to leverage data for better, more confident decisions impacting financial performance, member experiences, and optimized operations.
Julie Sciullo, CEO of Association Analytics, shared, “Acumen baseline visualizations address the most common association business challenges, so you’re not starting from scratch. Our hassle-free, hosted analytics platform means you don’t need IT to run reports and it’s intuitive which encourages cross-staff adoption.”

This spring, Association Analytics invited community stakeholders to help name the game-changing analytics tool. The name “Acumen” was selected, synonymous with the ability to make good judgments and quick decisions.

“From membership to meetings to engagement, the flexible design allows you to select as many or few modules as you need to start interpreting and acting upon key business areas and resources. The built-in integrations with leading AMS, events, email marketing, and finance platforms deliver easily and quickly available integrated data,” added Matt Lesnak, Vice President of Product Development and Technology.
For more information on how Acumen empowers associations to access, understand, interpret, and act upon data, visit www.a2acumen.com.

 

About Association Analytics

Association Analytics (A2) is an industry leader in data analysis and management products, services, and training. Assembled with the association professional in mind, Association Analytics is exclusively focused on empowering teams to integrate and interpret compliant data to make better, more confident decisions. These decisions enhance member experiences, optimize processes, drive organizational strategies, and increase revenue. A2’s experts provide the Acumen analytics platform, lead data governance, analytics strategies, training, adoption, fractional analysis, data privacy compliance, and engagement workshops. Learn more at http://www.associationanalytics.com

Vice President of Product Development and Technology Announced

(Washington, DC—May 2, 2018) Association Analytics, the leading data analytics company for associations and non-profits, announced the promotion of Matt Lesnak to Vice President of Product Development and Technology. Matt has been instrumental in the two-year development process leading up to a game-changing product to be released this quarter.

He will have the primary responsibility of driving innovations including the extensible data architecture designed specifically for associations, integrations with industry-leading source systems, the Amazon Web Services (AWS) environment, and advanced analytics solutions involving recommendation engines, text analytics, and additional predictive models.

“This role provides Matt the opportunity to keep Association Analytics customers on the forefront of research and development including voice-enabled technologies, IoT applications, and image recognition. Simply put, associations can count on us to continually integrate leading-edge methods to harness data, display meaningful trends, and equip them to better serve and grow their missions,” said Julie Sciullo, CEO of Association Analytics.

Matt joined the company in 2015 applying diverse industry knowledge of e-commerce, healthcare, retail, software development, manufacturing, financial services, and government as a Senior Analytics Architect. He holds a Master’s degree from Carnegie Mellon University in Electronic Commerce, along with a Master in Public Policy (MPP) degree from George Mason University that provides valuable insight into mission-driven organizations. Matt is certified as a Project Management Professional (PMP) and holds SAS Certified Predictive Modeler Using SAS Enterprise Miner and Cloudera Certified Developer for Apache Hadoop (CCDH) credentials.(Washington, DC—May 2, 2018)   Association Analytics, the leading data analytics company for associations and non-profits, announced the promotion of Matt Lesnak to Vice President of Product Development and Technology. Matt has been instrumental in the two-year development process leading up to a game-changing product to be released this quarter.

Matt joined the company in 2015 applying diverse industry knowledge of e-commerce, healthcare, retail, software development, manufacturing, financial services, and government as a Senior Analytics Architect. He holds a Master’s degree from Carnegie Mellon University in Electronic Commerce, along with a Master in Public Policy (MPP) degree from George Mason University that provides valuable insight into mission-driven organizations.  Matt is certified as a Project Management Professional (PMP) and holds SAS Certified Predictive Modeler Using SAS Enterprise Miner and Cloudera Certified Developer for Apache Hadoop (CCDH) credentials.

About Association Analytics

Association Analytics (A2) is an industry leader in data analysis and management products, services, and training. Assembled with the association professional in mind, Association Analytics is exclusively focused on empowering teams to integrate and interpret compliant data to make better, more confident decisions. These decisions enhance member experiences, optimize processes, drive organizational strategies, and increase revenue. A2’s experts provide the Acumen analytics platform, lead data governance, analytics strategies, training, adoption, fractional analysis, data privacy compliance, and engagement workshops. Learn more at http://www.associationanalytics.com

Data Analytics Group Acquires Association Analytics

(Washington, DC—February 15, 2018) Data Analytics Group, a leader in comprehensive analytics solutions for companies and nonprofits, acquires Association Analytics.

Association Analytics, the leading data analytics company for associations and non-profits brings a uniquely positioned and proprietary suite of products and services to DAG’s product lines. Julie Sciullo, owner of Data Analytics Group and current Chief Operating Officer of Association Analytics becomes its new President and CEO.

“With our purchase of the company, we will bring new resources and ideas to Association Analytics to help our clients advance their mission and grow,” said Sciullo. “In today’s highly competitive market, associations are continually looking for ways to deliver value and support their members. Our innovative products make it easier for them to understand trends and glean insights from membership, marketing, fundraising, financial and other data so they can serve their audience more effectively.”

Association Analytics founder and CEO Debbie King will become an advisor to the company.

“I am extremely proud of the market position Association Analytics established during my ownership. I am confident in the company’s leadership, team and vision to influence and shape the future of analytics in the association and non-profit space,” said King, who founded the company in 1999. “Under Julie’s leadership, the company has doubled in size, and I expect continued growth under the ownership of Data Analytics Group.”

Association Analytics offers products and services designed for associations to get a 360 view of key data sources through an intuitive, easy-to-use visual interface. In March, the company plans the official release of the analytics product which has been under intense development during the past two years.

The product combines multiple data sources in order for association and non-profit leaders to quickly and easily identify trends and opportunities to retain members, refine marketing strategies, and find new audiences and revenue sources.

About Data Analytics Group

Data Analytics Group is a US-based company that delivers comprehensive analytics solutions for companies and nonprofits to provide visibility and insights that drive data guided decisions.

About Association Analytics

Founded in 1999, Association Analytics helps associations make decisions with confidence to advance their mission and improve the world. Our products and services bring together disparate data sources to provide a 360 view of trends and opportunities to retain and increase membership, discover new sources of revenue and deliver value. Our team of experts provide strategic consulting, data architecture, data quality management, data visualizations, analysis, and training.

DSK Solutions is now Association Analytics

(Washington, DC— June 20, 2016) DSK Solutions announced that it has re-branded and changed its name to Association Analytics.

“Our new name reflects our exclusive focus on data analytics for associations,” said Debbie King, CEO of Association Analytics. “Our purpose is to help associations make decisions with confidence to advance their mission and improve the world.”
Association Analytics has been the leading data analytics practice serving the association industry since 1999.

In the last few years, association data has grown exponentially. At the same time, associations are struggling to stay relevant and serve their customers. Association Analytics believes data is the key to helping associations stay relevant and thrive.

Association Analytics collects, cleans, and combines association data from multiple sources to create a “single source of truth” for associations.

The company’s business intelligence analysts use Tableau to create interactive dashboards and data visualizations that provide actionable insights. Dashboards are supported by flexible data architecture, which can grow with associations.

As part of the company’s re-brand, Association Analytics debuted a new website at associationanalytics.com, featuring a weekly blog on data analytics best practices.

The company also released a new logo. The brightly colored logo emphasizes the company’s focus on associations and features two bars that symbolize data visualizations. Download the Association Analytics logo.

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Press Contact
Tori Miller Liu, Vice President
Association Analytics
6849 Old Dominion Drive, Suite 420, McLean, VA 22101
tliu@associationanalytics.com
703.534.9140
Follow Us at @assocanalytics

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