Association Challenge: Which members are late paying their dues and which members are ‘at risk’?
Our client, a trade association, was struggling with dues collections. They were unable to identify those members who were late paying their dues due to the complexity of their dues structure.
They also could not tell if paying late was normal for those individuals or not. Not knowing the members’ typical payment scheduled made it impossible to determine which members were just lapsed and which were at risk of dropping membership altogether.
The association was not sure which members they need to push to pay for renewal or whether this was their normal behavior.