Employer Associations of America (EAA) Fall CEO Conference     Grand Bohemian Hotel, Asheville, NC

How Leaders use Data Analytics to Make Better Business Decisions  Tuesday Sept. 15 from 1:00-2:30

The evidence is clear: decisions based on data tend to be better decisions. However making decisions based on data requires leaders with vision and insight to ask the right questions. Is your association harnessing the power of your data to make better business decisions? Your data is telling a story and once you understand the story it’s telling, you can change the ending! Learn how the associations are transforming the culture of their organizations by enabling staff to have a “conversation with data” resulting in better business decisions. Walk away with a clear understanding about why your data is an asset and how you can use it to mitigate risk and take advantage of market opportunities by understanding member engagement, retention, meeting attendance and more. We’ll describe how to use data to analyze what happened and why, demonstrate the importance of modern data visualization advancements and demystify the hype around Big Data.

Debbie King, PMP, MCITP, CSM, CEO, DSK Solutions, Inc.