DSK Solutions, Inc. received Avectra’s AUDC 2013 Innovation Award for an outstanding business intelligence (BI) project created for the Association for Financial Professionals (AFP). AFP’s sister company gtnews needed to meet contractual obligations for reporting statistics to sponsors. AFP’s Director of Data Research, Galina Kozachenko, envisioned a BI solution and turned to long time collaborators DSK to execute and enhance the project. DSK created new data marts and developed C# applications to manage the separate data sources. They recommended Tableau software to build dashboards and reports with superior data visualization capabilities.
The results were immediate and tangible. Sponsors of gtnews can access real time statistics from any standard browser and monitor their return on investment. Website user behavior patterns are captured and analyzed to determine the best ways of providing usable information to their constituents. DSK Solutions CEO Debbie King notes, “Every DSK project focuses on achieving our clients’ strategic goals. It is fascinating to uncover the secrets hidden within the data and answer the questions we didn’t know existed. This is where the true potential to use data to create the future lies.” AFP is currently working with DSK to further assess how user behavior translates into transactions.