There are a bounty of sessions on data and data analytics at the 2016 ASAE Technology Conference & Expo, being held December 13-14 in National Harbor, MD. For a data-centric conference experience, here’s our guide to the #TECH16:

Tuesday, December 13

10:15 AM – 11:15 AM

Demystifying Data Analytics

Association Analytics® CEO Debbie King joins Karen Blonde and Nikki Vann for this 101 session where they will provide a step-by-step guide for getting started with data analytics. They’ll also share a scorecard to help you judge the current state of analytics in your association and identify opportunities to grow.

1:45 PM – 2:45 PM

Advanced Web Analytics: Get A 360-Degree View of Your Users

Stephanie Yamkovenko, Juan Sanchez, and Jen Boland share how you can make the most of Google Analytics.

3:00-4:30 PM

Association Fail Fest
Association Analytics® Vice President Tori Liu helped organize this fun session that celebrates failure as an important part of innovation. Come here stories from other association professional about how they failed and more importantly what they learned from the failure.

The Lean Startup Changes Everything

The National Council of Architectural Registration Boards, an Association Analytics® client, has a mature, successful analytics program due in part to their commitment to the Lean Startup methodology. Elizabeth Engel and Guillermo Ortiz de Zarate provide a an overview of this helpful approach.

Wednesday, December 14

10:15 AM – 11:15 AM

The Evolving Digital Transformation

Data analytics goes hand-in-hand with digital transformation, which is why we are excited for this panel discussion featuring Ron McGrath, Prabash Shrestha, Jennifer Syer, Leslie Hauver, and Julie Huebsch.

1:45 PM – 2:45 PM

The Foresight of Advanced Analytics
Association Analytics® Chief Analytics Officer Kelly Baker and Galina Kozachenko, Director of Strategic Data Analytics with the Association for Financial Professionals, will share how AFP used predicitive analytics to determine members’ likelihood of renewal and how it’s sharpening the focus and improving the efficacy of their membership retention efforts.

3:00 PM – 4:00 PM

Kickstart Your Efforts Post-#Tech16: Automation. Personalization. Analytics

Have you ever picked up a new idea at a conference, but then struggled to implement when you return to the office? Debra Sutton, Laura Sparks, and Katherine Matthews with the Entomological Society of America will share how their association successfully launched three new initiatives, including an analytics program, by starting small.


Stop by booth #633 to see how data analytics can help you make decisions with confidence. Enter for a chance to win an Amazon gift card for your holiday shopping. We’ll be raffling off one of four $25 Amazon gift cards at 12:15 pm and 1:15 pm each day.