How Leaders use Data Analytics and Visualizations to Make Better Business Decisions  Thursday, 6/4 at 10:15 a.m.

The evidence is clear: decisions based on data tend to be better decisions. Is your association harnessing the power of your data to make better business decisions? Your data is telling a story and once you understand the story it’s telling, you can change the ending! Learn how the North Carolina Association of CPA’s (NCACPA) has transformed the culture of their organization by enabling staff to have a “conversation with data” resulting in better business decisions. Walk away with a clear understanding about why your data is an asset and how you can use it to mitigate risk and take advantage of market opportunities by understanding member engagement, retention, meeting attendance and more. We’ll describe how to use data to analyze what happened and why, and how to use predictive analytics to create advance your mission. Conference details here.

Learning Objectives/Key Takeaways:
How to get started with business intelligence and data analytics
A 5 step process for data analytics: Scope, Collect, Clean, Analyze and Communicate
Practical examples and live interactive demonstrations of dashboards, data mining and predictive analytics
How to shift the culture of your organization to embrace data as an asset and overcome the barriers to adoption

Who should attend?  
Business leaders and managers. C-suite and directors who need to use data to make decisions. This will be an engaging session, including audience polling, with compelling visuals and live dashboard demonstrations that are relevant to association business leaders.

Nikki Vann, Director of Finance & Administration for the North Carolina Association of CPAs.
Debbie King, PMP, MCITP, CSM, CEO, DSK Solutions, Inc.